Ad verification · OpenAI
OAI-AdsBot
Visits landing pages submitted as ChatGPT ads to check policy compliance and relevance. It only visits submitted ad URLs, and OpenAI says the data is not used for model training. Pages that block it or require login can fail ad review.
- Operator
- OpenAI
- Purpose
- Ad verification
- Used for
- ChatGPT Ads
- Obeys robots.txt
- Not applicable
- robots.txt token
OAI-AdsBot- User-agent string
Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; OAI-AdsBot/1.0; +https://openai.com/adsbot- IP list
- openai.com/adsbot.json
- Official docs
- developers.openai.com
- Feeds
- ChatGPT
Block OAI-AdsBot in robots.txt
User-agent: OAI-AdsBot
Disallow: /Well-known sites that block OAI-AdsBot
ebay.com #191
Other OpenAI bots
GPTBot (model training) · OAI-SearchBot (ai search index) · ChatGPT-User (user-triggered fetch) · ChatGPT Agent (ai agent)
Questions
What is OAI-AdsBot?
OAI-AdsBot is a ad verification bot operated by OpenAI, used for ChatGPT Ads. Visits landing pages submitted as ChatGPT ads to check policy compliance and relevance. It only visits submitted ad URLs, and OpenAI says the data is not used for model training. Pages that block it or require login can fail ad review.
How do I block OAI-AdsBot?
Add "User-agent: OAI-AdsBot" followed by "Disallow: /" to the robots.txt file at the root of each host you want to protect.
Does OAI-AdsBot respect robots.txt?
OpenAI has not clearly documented whether OAI-AdsBot honours robots.txt.
How many websites block OAI-AdsBot?
In a Oct 29, 2026 analysis of the top 10,000 websites by Kuldeep Paul, 4.2% of sites with a robots.txt file fully disallowed OAI-AdsBot.
Analysis using this data
- Who blocks AI crawlers? What 10,000 robots.txt files revealPublishers block training, not answers; half of all blocklists leak; Cloudflare writes the most common AI policy.
- The opt-out asymmetry: you can block the small AI engines, not the big oneThe AI surfaces with the most users are the ones publishers can't refuse and can't measure.
How to cite this data
This dataset is free to use, including commercially, under Creative Commons Attribution 4.0. The one rule is attribution:
- Credit the source as “Kuldeep Paul, kuldeep.cc” wherever you use a figure, chart or table from it.
- Link to this page (https://kuldeep.cc/data/ai-search/crawlers/oai-adsbot), not to the download file, so readers can check the source of every number.
- Include the date. These figures change; say “as of Oct 29, 2026” or link to the version you used.
- Mark changes. If you filter, recalculate or chart the data yourself, say so (“analysis based on data from…”).
- Cite the original source for single figures when you quote one reported number; it is linked in every row.
In running text: according to Kuldeep Paul's OAI-AdsBot — AI crawler directory (kuldeep.cc). More in the methodology.
Paul, K. (2026). OAI-AdsBot — AI crawler directory [Data set]. kuldeep.cc. https://kuldeep.cc/data/ai-search/crawlers/oai-adsbot
Paul, Kuldeep. "OAI-AdsBot — AI crawler directory." kuldeep.cc, 29 October 2026, https://kuldeep.cc/data/ai-search/crawlers/oai-adsbot.
Paul, Kuldeep. 2026. "OAI-AdsBot — AI crawler directory." Dataset. kuldeep.cc. Updated Oct 29, 2026. https://kuldeep.cc/data/ai-search/crawlers/oai-adsbot.
@misc{paul2026oaiadsbot, author = {Paul, Kuldeep}, title = {OAI-AdsBot — AI crawler directory}, year = {2026}, howpublished = {\url{https://kuldeep.cc/data/ai-search/crawlers/oai-adsbot}}, note = {Dataset, CC BY 4.0, updated 2026-10-29} }
<a href="https://kuldeep.cc/data/ai-search/crawlers/oai-adsbot">OAI-AdsBot — AI crawler directory</a> (data: Kuldeep Paul, kuldeep.cc)