{"dataset":"Brands advertising on ChatGPT","url":"https://kuldeep.cc/data/chatgpt-ads/advertisers","creator":"Kuldeep Paul (kuldeep.cc)","license":"CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/","updated":"2026-10-29","rows":[{"id":1,"brand":"Target","category":"Retail","market":null,"evidence":"The page discusses Target as a sponsor with contextual advertising in ChatGPT and as part of the pilot program in collaboration with OpenAI.","sourceUrl":"https://corporate.target.com/press/fact-sheet/2026/02/conversational-ai-advertising","sourceDomain":"corporate.target.com","firstReported":"2026-02-01","sources":19},{"id":2,"brand":"Adobe","category":"Software","market":null,"evidence":"Adobe is listed among other companies participating in the early testing.","sourceUrl":"https://www.retailtouchpoints.com/topics/digital-marketing/target-among-first-to-test-chatgpt-ads","sourceDomain":"retailtouchpoints.com","firstReported":"2026-02-09","sources":13},{"id":3,"brand":"Williams-Sonoma","category":"Retail","market":null,"evidence":"Williams-Sonoma says it will surface relevant, high-quality products (housewares, kitchenware, furniture, etc.) at decision-making moments via ads in ChatGPT.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-11","sources":12},{"id":4,"brand":"Expedia","category":"Travel","market":null,"evidence":"Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK.","sourceUrl":"https://www.adweek.com/media/first-ads-on-chat-gpt-best-buy-expedia-qualcomm/","sourceDomain":"adweek.com","firstReported":"2026-02-09","sources":11},{"id":5,"brand":"Best Buy","category":"Retail","market":null,"evidence":"Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK.","sourceUrl":"https://www.adweek.com/media/first-ads-on-chat-gpt-best-buy-expedia-qualcomm/","sourceDomain":"adweek.com","firstReported":"2026-02-19","sources":10},{"id":6,"brand":"Audible","category":"Media & entertainment","market":null,"evidence":"Audible plans to work with OpenAI to reach new audiobook listeners through ChatGPT; unclear if ads cover subscriptions or specific titles.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-09","sources":8},{"id":7,"brand":"Ford","category":"Automotive","market":null,"evidence":"Advertising agency WPP Media is working with Ford to launch ads in ChatGPT (along with Mazda) as partners.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-09","sources":8},{"id":8,"brand":"Mazda","category":"Automotive","market":null,"evidence":"Advertising agency WPP Media is working with Mazda to launch ads in ChatGPT (along with Ford) as partners.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-09","sources":7},{"id":9,"brand":"Albertsons","category":"Grocery","market":null,"evidence":"Albertsons Cos. is a pilot partner in the OpenAI Ad Pilot Program and its ads will appear in ChatGPT ahead of Valentine’s Day, including banners for its Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, and Tom Thumb banners.","sourceUrl":"https://www.businesswire.com/news/home/20260209314733/en/Albertsons-Companies-Announces-Participation-in-OpenAI-Advertising-Pilot-Program","sourceDomain":"businesswire.com","firstReported":"2026-02-12","sources":6},{"id":10,"brand":"BestMoney","category":"Finance","market":null,"evidence":"Financial services brands like Robinhood and BestMoney are already running ads on ChatGPT, according to ads served to Marketing Brew on the platform.","sourceUrl":"https://www.marketingbrew.com/stories/openai-financial-services-brands-chatgpt-ads-pilot","sourceDomain":"marketingbrew.com","firstReported":"2026-05-20","sources":6},{"id":11,"brand":"Jotform","category":"Software","market":null,"evidence":"The page discusses Jotform using ChatGPT Ads to reach high-intent audiences and acquire quality users; mentions campaigns, optimization, and performance metrics related to Jotform.","sourceUrl":"https://ads.openai.com/customers/jotform","sourceDomain":"ads.openai.com","firstReported":"2026-09-03","sources":6},{"id":12,"brand":"Mrs. Meyer's","category":"Consumer goods","market":null,"evidence":"Advertising agency WPP Media is working with Mrs. Myers to launch ads in ChatGPT.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-09","sources":5},{"id":13,"brand":"Audemars Piguet","category":"Luxury","market":null,"evidence":"Advertising agency WPP Media is working with Audemars Piguet to launch ads in ChatGPT.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-09","sources":4},{"id":14,"brand":"Enterprise Mobility","category":"Travel","market":null,"evidence":"Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK.","sourceUrl":"https://www.adweek.com/media/first-ads-on-chat-gpt-best-buy-expedia-qualcomm/","sourceDomain":"adweek.com","firstReported":"2026-02-19","sources":4},{"id":15,"brand":"Lowe's","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-11","sources":4},{"id":16,"brand":"Qualcomm","category":"Technology","market":null,"evidence":"Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK.","sourceUrl":"https://www.adweek.com/media/first-ads-on-chat-gpt-best-buy-expedia-qualcomm/","sourceDomain":"adweek.com","firstReported":"2026-02-19","sources":4},{"id":17,"brand":"The Knot Worldwide","category":"Marketplace","market":null,"evidence":"The Knot is listed among other companies participating in the early testing.","sourceUrl":"https://www.retailtouchpoints.com/topics/digital-marketing/target-among-first-to-test-chatgpt-ads","sourceDomain":"retailtouchpoints.com","firstReported":"2026-02-10","sources":4},{"id":18,"brand":"VistaPrint","category":"Small-business services","market":null,"evidence":"OpenAI features exactly three advertisers publicly: Best Buy, Lowe's, and VistaPrint. These are the only OpenAI-endorsed reference examples.","sourceUrl":"https://www.gptadsai.com/guides/chatgpt-ads-examples","sourceDomain":"gptadsai.com","firstReported":"2026-06-17","sources":4},{"id":19,"brand":"HubSpot","category":"Software","market":null,"evidence":"“Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-07-21","sources":3},{"id":20,"brand":"Intuit","category":"Finance","market":null,"evidence":"For July, those companies have dropped out of Sensor Tower's top 10, replaced by major brands like Booking Holdings, Intuit, Home Depot, and L.L.Bean.","sourceUrl":"https://www.businessinsider.com/chatgpt-more-ads-bigger-brands-home-depot-new-data-2026-7","sourceDomain":"businessinsider.com","firstReported":"2026-07-31","sources":3},{"id":21,"brand":"Monday.com","category":"Software","market":null,"evidence":"“Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-07-05","sources":3},{"id":22,"brand":"Wayfair","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-10","sources":3},{"id":23,"brand":"Canva","category":"Software","market":null,"evidence":"“Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-03-04","sources":2},{"id":24,"brand":"Capital One","category":"Finance","market":null,"evidence":"Top first-seen advertisers in the last 30 days; Capital One appears with 55 appearances.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":2},{"id":25,"brand":"Cursor","category":"Software","market":null,"evidence":"“Cursor, the AI coding company acquired earlier this year by SpaceX, also advertised heavily on ChatGPT, according to the Similarweb data.”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-09-29","sources":2},{"id":26,"brand":"Delta Vacations","category":"Travel","market":null,"evidence":"Delta Vacations, the airline's vacation packages service, is among the companies participating in the trial, according to Amazon's blog post.","sourceUrl":"https://www.cnbc.com/2026/09/10/amazon-chatgptads-open-ai.html","sourceDomain":"cnbc.com","firstReported":"2026-09-10","sources":2},{"id":27,"brand":"Dose","category":"Health & wellness","market":null,"evidence":"WorkMagic reported statistically significant lift for wellness brand Dose, with 67% of incremental purchases coming from net-new customers.","sourceUrl":"https://openai.com/index/new-chatgpt-ads-format-and-measurement/","sourceDomain":"openai.com","firstReported":"2026-08-04","sources":2},{"id":28,"brand":"Finder","category":"Comparison site","market":"Australia","evidence":"Finder AU leads Australia’s (comparison site)","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":2},{"id":29,"brand":"HelloFresh","category":"Food delivery","market":null,"evidence":"HelloFresh is bringing ads to ChatGPT; SVP Patrick Stal says it will offer a solution to customers using ChatGPT for meal planning.","sourceUrl":"https://www.theverge.com/ai-artificial-intelligence/877148/openai-chatgpt-advertisers-target-adobe-audible","sourceDomain":"theverge.com","firstReported":"2026-02-11","sources":2},{"id":30,"brand":"Home Depot","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-11","sources":2},{"id":31,"brand":"Hungryroot","category":"Food delivery","market":null,"evidence":"In pharmaceuticals, the top advertisers were meal-kit delivery service Hungryroot, which advertised things like “heart-smart med diet,” and Top10.com, which advertised product comparisons of weight-loss drugs.","sourceUrl":"https://www.evertune.ai/resources/insights-on-ai/some-brands-are-way-ahead-in-chatgpt-advertising","sourceDomain":"evertune.ai","firstReported":"2026-08-28","sources":2},{"id":32,"brand":"IndusInd Bank","category":"Finance","market":"India","evidence":"IndusInd Bank has started advertising its credit card offerings on ChatGPT","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-09-29","sources":2},{"id":33,"brand":"L.L.Bean","category":"Apparel","market":null,"evidence":"For July, those companies have dropped out of Sensor Tower's top 10, replaced by major brands like Booking Holdings, Intuit, Home Depot, and L.L.Bean.","sourceUrl":"https://www.businessinsider.com/chatgpt-more-ads-bigger-brands-home-depot-new-data-2026-7","sourceDomain":"businessinsider.com","firstReported":"2026-07-31","sources":2},{"id":34,"brand":"NerdWallet","category":"Finance","market":null,"evidence":"Most shown advertiser, share of shown ads: Personal Finance Nerdwallet 16.8%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":2},{"id":35,"brand":"New Balance","category":"Apparel","market":null,"evidence":"The page notes: \"We spotted New Balance with two separate sponsored placements in one ChatGPT answer.\"","sourceUrl":"https://searchengineland.com/inside-chatgpt-ads-what-the-data-tells-us-and-whats-coming-next-474504","sourceDomain":"searchengineland.com","firstReported":"2026-05-01","sources":2},{"id":36,"brand":"Newegg","category":"Retail","market":null,"evidence":"Newegg reaches PC builders with product feed ads. Meeting PC builders at the moment of decision. Pairing always-on product feed campaigns with seasonal campaigns. High-quality website traffic drives encouraging early results.","sourceUrl":"https://ads.openai.com/customers/newegg","sourceDomain":"ads.openai.com","firstReported":"2026-08-17","sources":2},{"id":37,"brand":"Pottery Barn","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-04","sources":2},{"id":38,"brand":"Sephora","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-10","sources":2},{"id":39,"brand":"Top10.com","category":"Comparison site","market":null,"evidence":"In pharmaceuticals, the top advertisers were meal-kit delivery service Hungryroot, which advertised things like “heart-smart med diet,” and Top10.com, which advertised product comparisons of weight-loss drugs.","sourceUrl":"https://www.evertune.ai/resources/insights-on-ai/some-brands-are-way-ahead-in-chatgpt-advertising","sourceDomain":"evertune.ai","firstReported":"2026-08-28","sources":2},{"id":40,"brand":"WeightWatchers","category":"Health & wellness","market":null,"evidence":"According to DV Rockerbox, WeightWatchers’ attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark.","sourceUrl":"https://openai.com/index/new-chatgpt-ads-format-and-measurement/","sourceDomain":"openai.com","firstReported":"2026-10-05","sources":2},{"id":41,"brand":"ABN AMRO","category":"Finance","market":"Netherlands","evidence":"The page discusses ABN AMRO's advertising pilot within ChatGPT and its results.","sourceUrl":"https://www.abnamro.com/en/news/chatgpt-advertisements-mark-a-new-phase-in-ais-role-in-the-financial-customer-journey","sourceDomain":"abnamro.com","firstReported":"2026-10-07","sources":1},{"id":42,"brand":"Advance Auto Parts","category":"Automotive","market":null,"evidence":"Most frequent advertisers were Advance Auto Parts (92) in UPenn data","sourceUrl":"https://www.contexthints.com/guide/chatgpt-ads-library.html","sourceDomain":"contexthints.com","firstReported":"2026-10-09","sources":1},{"id":43,"brand":"Aikido Security","category":"Software","market":null,"evidence":"All-time top 15 list includes Aikido Security with 1,560 placements.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":44,"brand":"AirOps","category":"Software","market":null,"evidence":"All-time top 15 list includes AirOps with 1,410 placements.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":45,"brand":"Allianz","category":"Insurance","market":null,"evidence":"Allianz, BestMoney, New York Life, Forbes and NerdWallet are also in the top ten, alongside Jotform and Event Helper.","sourceUrl":"https://digitalstarmarketing.com/guides/chatgpt-ads-for-insurance/what-insurers-run/","sourceDomain":"digitalstarmarketing.com","firstReported":"2026-10-26","sources":1},{"id":46,"brand":"Angi","category":"Home services","market":null,"evidence":"Most shown advertiser, share of shown ads: Local Home Services Angi 13.0%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":47,"brand":"AT&T","category":"Telecom","market":null,"evidence":"Six major brands are already confirmed active so far: Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, Expedia, Canva","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-ads-trial-adthenas-first-sighting/","sourceDomain":"adthena.com","firstReported":"2026-03-04","sources":1},{"id":48,"brand":"Attio","category":"Software","market":null,"evidence":"Live ChatGPT ads: 92; Live Meta ads: 17; Live Google Search ads: 110 (table of live ads showing Attio as advertiser)","sourceUrl":"https://aiadplacements.com/chatgpt-ads-for-saas/","sourceDomain":"aiadplacements.com","firstReported":"2026-10-24","sources":1},{"id":49,"brand":"Axis Max Life","category":"Insurance","market":"India","evidence":"Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-10-05","sources":1},{"id":50,"brand":"Bajaj Life Insurance","category":"Insurance","market":"India","evidence":"Bajaj Life Insurance has said it is among the early BFSI brands in India to advertise on the platform","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-10-05","sources":1},{"id":51,"brand":"Barclaycard","category":"Finance","market":"UK","evidence":"Barclays and Barclaycard in the UK (multi-advertiser pairings)","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":52,"brand":"Barclays","category":"Finance","market":"UK","evidence":"Barclays and Barclaycard in the UK (multi-advertiser pairings)","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":53,"brand":"BEHR","category":"Consumer goods","market":null,"evidence":"Brands like DSW and BEHR told Digiday about their own pilots, but have yet to point to meaningful returns from the platform’s early ad products.","sourceUrl":"https://digiday.com/marketing/marketers-join-openais-ad-pilot-nudged-by-fomo/","sourceDomain":"digiday.com","firstReported":"2026-04-27","sources":1},{"id":54,"brand":"Betterment","category":"Finance","market":null,"evidence":"The page lists example headlines like “Betterment: 5.25% APY Cash Account.”","sourceUrl":"https://searchengineland.com/inside-chatgpt-ads-what-the-data-tells-us-and-whats-coming-next-474504","sourceDomain":"searchengineland.com","firstReported":"2026-05-01","sources":1},{"id":55,"brand":"BMO","category":"Finance","market":"Canada","evidence":"BMO and Intuit QuickBooks in Canada (multi-advertiser pairings)","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":56,"brand":"BMW USA","category":"Automotive","market":null,"evidence":"Within Topic Ad Share for Top 2 Advertisers: Auto: BMW USA 11.5% vs Volkswagen 10.8%.","sourceUrl":"https://www.evertune.ai/resources/insights-on-ai/some-brands-are-way-ahead-in-chatgpt-advertising","sourceDomain":"evertune.ai","firstReported":"2026-08-28","sources":1},{"id":57,"brand":"Booking Holdings","category":"Travel","market":null,"evidence":"Back in April, the firm counted tech companies like Speechify, Jotform, and Natural Intelligence among ChatGPT's most prevalent advertisers. For July, those companies have dropped out of Sensor Tower's top 10, replaced by major brands like Booking Holdings, Intuit, Home Depot, an","sourceUrl":"https://www.businessinsider.com/chatgpt-more-ads-bigger-brands-home-depot-new-data-2026-7","sourceDomain":"businessinsider.com","firstReported":"2026-07-31","sources":1},{"id":58,"brand":"Bouygues Telecom","category":"Telecom","market":"France","evidence":"Deux jours après l’ouverture de ChatGPT Ads en France, Bouygues Telecom lançait déjà sa première campagne, accompagné de l’agence StratNXT (groupe Cosmo5). Le calendrier n’était pas un hasard : rentrée scolaire et lancement de l’iPhone 18, deux moments à fort trafic de recherche.","sourceUrl":"https://oriq.fr/actualites/chatgpt-ads-en-france.html","sourceDomain":"oriq.fr","firstReported":"2026-10-08","sources":1},{"id":59,"brand":"Bradesco Seguros Group","category":"Insurance","market":"Brazil","evidence":"Bradesco Seguros Group has launched a pilot project for advertising on ChatGPT, with Auto Insurance as its entry-level product. Developed in partnership with OpenAI and AlmapBBDO.","sourceUrl":"https://tiinside.com.br/en/30/09/2026/Bradesco-Seguros-group-launches-pilot-project-for-ads-on-chatgpt./","sourceDomain":"tiinside.com.br","firstReported":"2026-09-30","sources":1},{"id":60,"brand":"Brush Creek Ranch","category":"Travel","market":null,"evidence":"Listed with 7 placements (1.65%).","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":61,"brand":"Budget Direct","category":"Insurance","market":"Australia","evidence":"Five advertisers account for 57% of ads: Budget Direct, Jotform, pdf.net, Consolidated Insurances and Finder.","sourceUrl":"https://somantra.ai/post/state-of-chatgpt-ads-australian-insurance-2026","sourceDomain":"somantra.ai","firstReported":"2026-10-08","sources":1},{"id":62,"brand":"Cars.com","category":"Automotive","market":null,"evidence":"Cars.com has been spotted running ChatGPT sponsored ads; first automotive marketplace in inventory.","sourceUrl":"https://dealers.getmyauto.com/blog/chatgpt-ads-for-auto-dealers","sourceDomain":"dealers.getmyauto.com","firstReported":"2026-07-21","sources":1},{"id":63,"brand":"Chewy","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-11","sources":1},{"id":64,"brand":"Cloudflare","category":"Technology","market":null,"evidence":"Listed as #4 with “338 placements,” described as “Infrastructure, not a SaaS company,” and later reiterated as one of the top-10 advertisers that aren’t SaaS companies.","sourceUrl":"https://www.chatgptadlibrary.com/blog/chatgpt-ads-in-saas-productivity","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-07-05","sources":1},{"id":65,"brand":"Consolidated Insurances","category":"Insurance","market":"Australia","evidence":"Five advertisers account for 57% of ads: Budget Direct, Jotform, pdf.net, Consolidated Insurances and Finder.","sourceUrl":"https://somantra.ai/post/state-of-chatgpt-ads-australian-insurance-2026","sourceDomain":"somantra.ai","firstReported":"2026-10-08","sources":1},{"id":66,"brand":"Coursera","category":"Education","market":null,"evidence":"Most shown advertiser, share of shown ads: Education & Careers Coursera 18.1%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":67,"brand":"Creditas","category":"Finance","market":"Brazil","evidence":"Fintech between early adopters of the new format in Brazil; aims to test ChatGPT Ads and understand consumer behavior and the role of AI in the purchase journey; reports on conversion from IA traffic.","sourceUrl":"https://fastcompanybrasil.com/futuro-do-trabalho/creditas-chatgpt-ads-conversao-ia/","sourceDomain":"fastcompanybrasil.com","firstReported":"2026-08-31","sources":1},{"id":68,"brand":"Darktrace","category":"Software","market":null,"evidence":"Top first-seen advertisers in the last 30 days; Darktrace appears with 71 appearances.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":69,"brand":"DSW","category":"Apparel","market":null,"evidence":"Brands like DSW and BEHR told Digiday about their own pilots, but have yet to point to meaningful returns from the platform’s early ad products.","sourceUrl":"https://digiday.com/marketing/marketers-join-openais-ad-pilot-nudged-by-fomo/","sourceDomain":"digiday.com","firstReported":"2026-04-27","sources":1},{"id":70,"brand":"Endurance Warranty","category":"Automotive","market":null,"evidence":"Top share: G Get Endurance Warranty 4.4%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":71,"brand":"ERGO NEXT Insurance","category":"Insurance","market":null,"evidence":"405 unique creatives from 100 advertisers; The libraries: sprites.ai, chatgptadlibrary.com and gptadlibrary.com. We count NEXT Insurance and ERGO NEXT Insurance as one advertiser, because they are one company.","sourceUrl":"https://digitalstarmarketing.com/guides/chatgpt-ads-for-insurance/what-insurers-run/","sourceDomain":"digitalstarmarketing.com","firstReported":"2026-10-26","sources":1},{"id":72,"brand":"EverQuote","category":"Insurance","market":null,"evidence":"Most shown advertiser, share of shown ads: Insurance EverQuote 15.4%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":73,"brand":"Fastrack","category":"Apparel","market":"India","evidence":"Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-10-05","sources":1},{"id":74,"brand":"Forbes","category":"Media & entertainment","market":null,"evidence":"Allianz, BestMoney, New York Life, Forbes and NerdWallet are also in the top ten, alongside Jotform and Event Helper.","sourceUrl":"https://digitalstarmarketing.com/guides/chatgpt-ads-for-insurance/what-insurers-run/","sourceDomain":"digitalstarmarketing.com","firstReported":"2026-10-26","sources":1},{"id":75,"brand":"Fubo","category":"Media & entertainment","market":null,"evidence":"Top share: Fubo 6.6%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":76,"brand":"Gap","category":"Apparel","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-11","sources":1},{"id":77,"brand":"GEICO","category":"Insurance","market":null,"evidence":"Carriers, including ERGO NEXT (12) | Creatives 169… Scale is concentrated. On gptadlibrary’s October capture, EverQuote (933 ads shown), GEICO (510) and The Zebra (472) took 31.5% of the 6,075 ads it recorded on insurance questions.","sourceUrl":"https://digitalstarmarketing.com/guides/chatgpt-ads-for-insurance/what-insurers-run/","sourceDomain":"digitalstarmarketing.com","firstReported":"2026-10-26","sources":1},{"id":78,"brand":"GetYourGuide Deutschland","category":"Travel","market":"Germany","evidence":"Other companies that topped Sensor Tower's estimates for ChatGPT spending in July include travel companies Expedia and GetYourGuide Deutschland.","sourceUrl":"https://www.businessinsider.com/chatgpt-more-ads-bigger-brands-home-depot-new-data-2026-7","sourceDomain":"businessinsider.com","firstReported":"2026-07-31","sources":1},{"id":79,"brand":"giffgaff","category":"Telecom","market":"UK","evidence":"Telcos are close behind in the UK, where giffgaff, Vodafone, and Sky all sit in the top six","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":80,"brand":"Grand Geneva Resort","category":"Travel","market":null,"evidence":"Listed with 10 placements (2.36%).","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":81,"brand":"Harbor Freight","category":"Retail","market":null,"evidence":"Top first-seen advertisers in the last 30 days; Harbor Freight appears with 52 appearances.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":82,"brand":"HiBob","category":"Software","market":null,"evidence":"Listed as #3 with “441 placements,” described as “HR platform.”","sourceUrl":"https://www.chatgptadlibrary.com/blog/chatgpt-ads-in-saas-productivity","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-07-05","sources":1},{"id":83,"brand":"Hiscox","category":"Insurance","market":"UK","evidence":"The page discusses Hiscox UK taking part in a pilot to explore advertising in ChatGPT, with Dentsu as an agency partner and OpenAI’s ads programme expanding in the UK.","sourceUrl":"https://www.insuranceage.co.uk/insight/7958451/hiscox-highlights-smes-as-it-joins-chatgpt-uk-advert-pilot","sourceDomain":"insuranceage.co.uk","firstReported":"2026-06-05","sources":1},{"id":84,"brand":"Inspirato","category":"Travel","market":null,"evidence":"Inspirato followed at 7.09% of placements.","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":85,"brand":"Ironclad","category":"Software","market":null,"evidence":"Top share: Ironclad 6.4%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":86,"brand":"KFC","category":"Restaurants","market":"India","evidence":"KFC India is the first quick-service restaurant chain to run a paid advertising campaign inside ChatGPT, marking an early test of conversational advertising.","sourceUrl":"https://www.ibtimes.sg/kfc-advertising-inside-chatgpt-ai-search-just-got-lot-more-commercial-93709","sourceDomain":"ibtimes.sg","firstReported":"2026-09-13","sources":1},{"id":87,"brand":"Kwik Fit","category":"Automotive","market":"UK","evidence":"Case study about Kwik Fit testing and running ChatGPT Ads with Sleeping Giant Media; includes quotes from Kwik Fit Digital Marketing Manager and project results (ROAS, CPA, ROI)","sourceUrl":"https://www.sleepinggiantmedia.co.uk/case-studies/championing-early-chatgpt-ads-success-with-kwik-fit/","sourceDomain":"sleepinggiantmedia.co.uk","firstReported":"2026-10-14","sources":1},{"id":88,"brand":"LegalNature","category":"Legal services","market":null,"evidence":"The page discusses LegalNature running ChatGPT Ads to reach users and drive document creation, including specific campaigns (power of attorney, quitclaim deed) and quotes from LegalNature executives.","sourceUrl":"https://ads.openai.com/customers/legalnature","sourceDomain":"ads.openai.com","firstReported":"2026-09-03","sources":1},{"id":89,"brand":"Lemonade","category":"Insurance","market":null,"evidence":"Top first-seen advertisers in the last 30 days; Lemonade leads the new-cohort list with 124 appearances in its first 30 days.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":90,"brand":"Lyca Mobile USA","category":"Telecom","market":null,"evidence":"Most shown advertiser, share of shown ads: Telecom & Internet Lyca Mobile USA 16.6%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":91,"brand":"L’Oréal","category":"Beauty","market":null,"evidence":"\"At L’Oréal our culture is to ‘seize what is starting.’ Today, as billions of consumers use AI models to discover and explore beauty, our mission remains centered on delivering meaningful value and building deeper connections. Testing early with OpenAI enables us to pioneer helpf","sourceUrl":"https://openai.com/index/chatgpt-ads-expands-26-new-countries/","sourceDomain":"openai.com","firstReported":"2026-10-21","sources":1},{"id":92,"brand":"Marriott","category":"Travel","market":null,"evidence":"Marriott followed at 7.09% of placements.","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":93,"brand":"Mastercard","category":"Finance","market":null,"evidence":"Listed as #6 with “329 placements,” and later described as “payments” and “not a SaaS company.”","sourceUrl":"https://www.chatgptadlibrary.com/blog/chatgpt-ads-in-saas-productivity","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-07-05","sources":1},{"id":94,"brand":"Montage Hotels & Resorts","category":"Travel","market":null,"evidence":"Listed with 9 placements (2.13%).","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":95,"brand":"NAB","category":"Finance","market":"Australia","evidence":"NAB and Vanguard in Australia (multi-advertiser pairings)","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":96,"brand":"Neon","category":"Software","market":null,"evidence":"Real examples include Best Buy, Lowe's, VistaPrint, and Newegg in retail, Ramp in fintech, and Neon in developer tools.","sourceUrl":"https://www.airops.com/blog/chatgpt-ad-formats-examples","sourceDomain":"airops.com","firstReported":"2026-10-26","sources":1},{"id":97,"brand":"New York Life","category":"Insurance","market":null,"evidence":"Allianz, BestMoney, New York Life, Forbes and NerdWallet are also in the top ten, alongside Jotform and Event 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SoFi, Expedia and BestMoney were the biggest ad spenders overall.","sourceUrl":"https://www.evertune.ai/resources/insights-on-ai/some-brands-are-way-ahead-in-chatgpt-advertising","sourceDomain":"evertune.ai","firstReported":"2026-08-28","sources":1},{"id":117,"brand":"Span.app","category":"Software","market":null,"evidence":"Top first-seen advertisers in the last 30 days; Span.app appears with 56 appearances.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":118,"brand":"Speechify","category":"Software","market":null,"evidence":"“AI tool providers like Speechify among the top ChatGPT advertisers”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-09-29","sources":1},{"id":119,"brand":"Super.com","category":"Travel","market":null,"evidence":"Listed among top advertisers with 24 placements (5.67%).","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":120,"brand":"Talent Inc.","category":"Recruiting","market":null,"evidence":"recruiting company Talent Inc.","sourceUrl":"https://www.businessinsider.com/chatgpt-more-ads-bigger-brands-home-depot-new-data-2026-7","sourceDomain":"businessinsider.com","firstReported":"2026-07-31","sources":1},{"id":121,"brand":"Talkpal","category":"Education","market":null,"evidence":"Talkpal grows ChatGPT Ads into a top acquisition channel","sourceUrl":"https://ads.openai.com/customers/talkpal","sourceDomain":"ads.openai.com","firstReported":"2026-09-22","sources":1},{"id":122,"brand":"Tanishq","category":"Retail","market":"India","evidence":"Tanishq's ChatGPT campaign was supported by HiveMinds as the jewellery brand explored how advertising on the platform could fit into its consumer engagement strategy","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-10-05","sources":1},{"id":123,"brand":"Tata Neu","category":"Retail","market":"India","evidence":"Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-10-05","sources":1},{"id":124,"brand":"Temu","category":"Retail","market":null,"evidence":"Most shown advertiser, share of shown ads: Consumer Electronics temu.com 9.9%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":125,"brand":"The Meadowbrook School","category":"Education","market":null,"evidence":"The Meadowbrook School is running this sponsored ad through the OpenAI Ads Manager.","sourceUrl":"https://www.truthtree.com/schools-advertise-on-chatgpt/","sourceDomain":"truthtree.com","firstReported":"2026-08-31","sources":1},{"id":126,"brand":"The Wall Street Journal","category":"Media & entertainment","market":null,"evidence":"“Some companies, like Zapier and the Wall Street Journal, dropped off entirely by the end of the reporting period.”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-09-29","sources":1},{"id":127,"brand":"Thrivent Bank","category":"Finance","market":null,"evidence":"Thrivent Bank ads documented inside ChatGPT","sourceUrl":"https://www.sprites.ai/thrivent-bank-ads","sourceDomain":"sprites.ai","firstReported":"2026-07-16","sources":1},{"id":128,"brand":"Traya","category":"Health & wellness","market":"India","evidence":"Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others","sourceUrl":"https://www.cnbctv18.com/business/finance/how-banks-insurers-and-brands-exploring-chatgpt-ai-20004827.htm","sourceDomain":"cnbctv18.com","firstReported":"2026-10-05","sources":1},{"id":129,"brand":"Trivago","category":"Travel","market":null,"evidence":"Listed with 8 placements (1.89%).","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":130,"brand":"Tumble","category":"Pets","market":null,"evidence":"Most shown advertiser, share of shown ads: Pets Tumble 11.4%","sourceUrl":"https://gptadlibrary.com/chatgpt-ads-by-industry","sourceDomain":"gptadlibrary.com","firstReported":"2026-10-13","sources":1},{"id":131,"brand":"Turo","category":"Travel","market":null,"evidence":"Top ChatGPT Advertisers; Travel: Expedia 26.9% vs Turo 8.3%.","sourceUrl":"https://www.evertune.ai/resources/insights-on-ai/some-brands-are-way-ahead-in-chatgpt-advertising","sourceDomain":"evertune.ai","firstReported":"2026-08-28","sources":1},{"id":132,"brand":"Ulta Beauty","category":"Retail","market":null,"evidence":"Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn.","sourceUrl":"https://www.emarketer.com/content/retailers-stress-testing-economics-of-chatgpt-ads","sourceDomain":"emarketer.com","firstReported":"2026-03-11","sources":1},{"id":133,"brand":"UNIVO Education","category":"Education","market":"India","evidence":"UNIVO Education has begun deploying conversational AI advertising for its university partners, becoming an edtech brand to run campaigns on ChatGPT. The capability is live for multiple programs and is being run directly by UNIVO Education rather than through a commerce media inte","sourceUrl":"https://mediabrief.com/univo-education-launches-conversational-ai-advertising-on-chatgpt/","sourceDomain":"mediabrief.com","firstReported":"2026-09-04","sources":1},{"id":134,"brand":"Vanguard","category":"Finance","market":"Australia","evidence":"NAB and Vanguard in Australia (multi-advertiser pairings)","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":135,"brand":"Vodafone","category":"Telecom","market":"UK","evidence":"Telcos are close behind in the UK, where giffgaff, Vodafone, and Sky all sit in the top six","sourceUrl":"https://www.adthena.com/resources/blog/chatgpt-multi-advertiser-ads/","sourceDomain":"adthena.com","firstReported":"2026-08-06","sources":1},{"id":136,"brand":"Volkswagen","category":"Automotive","market":null,"evidence":"Within Topic Ad Share for Top 2 Advertisers: Auto: BMW USA 11.5% vs Volkswagen 10.8%.","sourceUrl":"https://www.evertune.ai/resources/insights-on-ai/some-brands-are-way-ahead-in-chatgpt-advertising","sourceDomain":"evertune.ai","firstReported":"2026-08-28","sources":1},{"id":137,"brand":"Wiz","category":"Software","market":null,"evidence":"Top first-seen advertisers in the last 30 days; Wiz appears with 69 appearances.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1},{"id":138,"brand":"Wyndham Business","category":"Travel","market":null,"evidence":"Listed with 16 placements (3.78%).","sourceUrl":"https://growbydata.com/chatgpt-ads-in-travel-industry/","sourceDomain":"growbydata.com","firstReported":"2026-10-19","sources":1},{"id":139,"brand":"Zalando","category":"Apparel","market":"Europe","evidence":"OpenAI Global Head of Ads named Zalando as a confirmed UK launch partner; Zalando director Alejandro Saucedo's team named as the UK launch partner.","sourceUrl":"https://www.digitalapplied.com/blog/chatgpt-ads-uk-launch-first-mover-playbook-2026","sourceDomain":"digitalapplied.com","firstReported":"2026-06-07","sources":1},{"id":140,"brand":"Zapier","category":"Software","market":null,"evidence":"“Some companies, like Zapier and the Wall Street Journal, dropped off entirely by the end of the reporting period.”","sourceUrl":"https://www.businessinsider.com/chatgpt-ads-dominated-business-software-companies-so-far-2026-9","sourceDomain":"businessinsider.com","firstReported":"2026-09-29","sources":1},{"id":141,"brand":"ZoomInfo","category":"Software","market":null,"evidence":"All-time top 15 dominated by ZoomInfo Technologies Inc with 2,622 placements.","sourceUrl":"https://www.chatgptadlibrary.com/blog/new-advertisers-on-chatgpt","sourceDomain":"chatgptadlibrary.com","firstReported":"2026-08-04","sources":1}]}