Kuldeep Paul

ChatGPT Ads benchmarks

OpenAI doesn't publish benchmarks, so advertisers compare notes. This table collects 184 distinct figures from 73 sources: agency tests, platform data, trade press and OpenAI itself. Each one is deduplicated and linked to where it was reported.

Compiled by , data aggregatorUpdated 184 data pointsDownload CSV · JSONMethodology

Summary

MetricMedianLowestHighestReports
CPM Cost per thousand impressions$37.64$4$86.8129
CPC Cost per click$4$0.05$3047
CTR Click-through rate0.98%0.35%2.78%46
CVR Conversion rate1.95%0.03%4.85%9

USD figures only for cost metrics. Ranges count at their midpoint, and ranges wider than 3× are excluded from medians. CTR above 5% is treated as an outlier.

What the numbers say

Prices fell fast. ChatGPT Ads launched at a reported $60 CPM in February 2026. By April, buyers were reporting $25–$45, and OpenAI added CPC bidding with a recommended $3–$5 starting bid. The median reported CPC is now $4.00.

Clicks are scarce. The median reported CTR is 0.98%. Most reports fall between 0.6% and 1.5%, a fraction of typical search-ad CTRs: the ad sits below a complete answer, so fewer people need to click.

Conversions are the open question. Only 9 sources report a conversion rate, with a median of 1.9%. Case studies range from near-zero to strong ROAS, and early CPA figures vary by more than an order of magnitude.

Median reported CPC by month (USD)

Feb: no data; Mar: $3.62; Apr: $4.00; May: $4.00; Jun: $3.71; Jul: $4.20; Aug: $3.75; Sep: $4.00; Oct: $4.00$0.00$4.00$8.00FebMarAprMayJunJulAugSepOct$4.00
Grouped by month of publication; months with fewer than two reports are blank. CPC has stayed near $4 since bidding launched. Source: ChatGPT Ads benchmarks

Distribution of reported CTRs

<0.5%: 4; 0.5–0.75%: 14; 0.75–1%: 17; 1–1.5%: 14; 1.5–2%: 8; 2–3%: 5; 3%+: 04<0.5%140.5–0.75%170.75–1%141–1.5%81.5–2%52–3%03%+
Number of published CTR figures in each band. Most fall between 0.5% and 1.5%. Source: ChatGPT Ads benchmarks

Most-repeated figures

The same handful of numbers recur across hundreds of articles. These are the figures quoted by the most independent sources, and who originally measured them.

FigureMetricMeasured bySources repeating it
$3–$5CPCOpenAI16
$200,000Min. spendOpenAI12
$60 at launch nine weeks ago to as low as $25 nowCPMOpenAI10
$60 CPMCPMOpenAI8
$50,000Min. spendOpenAI7
0.91%CTRAdthena5
$15CPMAd Age4
$35 to $25CPMAnonymous ad exec (via Digiday)4

All 184 data points

184 of 184
ChatGPT Ads benchmarks, sorted by metric, then by how widely each figure is cited.
MetricReported valueMeasured byContextSourceDate
CPM$60 at launch nine weeks ago to as low as $25 nowOpenAIadvertising / digital media; globaldigiday.comtrade pressApr 17, 2026
CPM$60 CPMOpenAIadvertising/AI adsadexchanger.comtrade pressJan 29, 2026
CPM$15Ad Ageadvertising / digital media; globaldigiday.comtrade pressApr 17, 2026
CPM$35 to $25Anonymous ad exec (via Digiday)advertising / digital media; globaldigiday.comtrade pressApr 17, 2026
CPMas low as $25Digidaydigital advertisingppc.landtrade pressApr 17, 2026
CPM$45 average depending on composition for inventoryJellyfishadvertising / digital media; globaldigiday.comtrade pressApr 17, 2026
CPMStarting CPC bid $3–$5; CPCs observed $15–$20 in pilots; CPM objective discussed as Views OpenAIadvertising/online adsgraphite.ioagency / vendorSep 28, 2026
CPM$5New Street Researchadvertising/openai ChatGPT Adsmartech.orgtrade pressOct 21, 2026
CPM$6.04 per thousand impressionsturksem.comTurkeyturksem.comagency / vendorOct 7, 2026
CPMtypical range $10 to $15; typical maximum $15 to $20; extreme maximum above $20Affect Groupadvertising / digital adsemarketer.comtrade pressJan 26, 2026
CPM$10 CPMs (as quoted)David (quoted in article)advertising/AI advertising; globalwordstream.comagency / vendorOct 14, 2026
CPMabout $13LBB (LBB on their campaign tests)B2B advertising / ChatGPT adslbbonline.comtrade pressOct 27, 2026
CPMas low as $15 CPM (when described by agency executives); $60 CPM max bid in auction (as oftwo agency executives Marketing Brew spoke toUS (pilot conducted in US; pla; minimum spend/commitment details not consistent; initial minmarketingbrew.comtrade pressApr 30, 2026
CPMbetween $15 and $40 (limited impressions; reduced CPMs for some categories)editorial note (Garett Sloane)advertising/techadage.substack.comtrade pressApr 17, 2026
CPM€17.28staxxer.come-commerce advertising / ChatGPT ads; Europe (Netherlands)staxxer.comagency / vendorOct 15, 2026
CPMsub-$20 CPMThe Information (source referenced in article)advertising/adsseroundtable.comtrade pressJan 22, 2026
CPM$25 to $45 (clearing; launched at ~ $60)stratezik.comChatGPT Ads; Globalstratezik.comagency / vendorSep 1, 2026
CPM$25-65adlibrary.comChatGPT ads / OpenAI adsadlibrary.comagency / vendorSep 20, 2026
CPM£26equimedia (the study conducted by Equimedia)Across campaign variationsequimedia.co.ukagency / vendorAug 12, 2026
CPM$60 CPM listed in the US (later around $30 in Europe)OpenAI/OpenAI Ads teamadvertising/ads; USblog.lengow.comagency / vendorJul 9, 2026
CPM$30 CPM in first European marketUK marketretail/e-commerce; UK/Europeblog.lengow.comagency / vendorJul 9, 2026
CPM£30.46thisisaudience.comAdvertising/Marketing (ChatGPT Ads); UKthisisaudience.comagency / vendorJun 16, 2026
CPMR$ 32.05marktech.techAdvertising (ChatGPT ads in Brazil); Brazil; All accounts and campaigns combinedmarktech.techagency / vendorSep 22, 2026
CPMManufacturing $34.52; Industrial $40.75Windmill Strategy (campaign results)B2B industrial and manufacturing; Manufacturing | Industrialwindmillstrategy.comagency / vendorSep 2, 2026
CPM$38.40bonfire.com.auadvertising / digital marketing; Australiabonfire.com.auagency / vendorOct 12, 2026
CPM$39.90OpenAI Ads ManagerUnited Statesgeoreputation.comagency / vendorJul 6, 2026
CPMcloser to $40ppchero.comadvertising in ChatGPTppchero.comagency / vendorAug 19, 2026
CPM$40–60 CPMOpenAI (as reported by the page)Hospitality/OTAs advertising; US (limitations noted); Not explicitly stated; ad-active period Mar 31 – Apr 13 usedhotelrank.aiagency / vendorJan 20, 2026
CPM$49-$60OpenAIHotels/OTAs (ChatGPT Ads in OpenAI Ads Mhotel-online.comagency / vendorAug 11, 2026
CPMA$60–A$75JBE DigitalChatGPT ads / OpenAI ads; Australiajbedigital.com.auagency / vendorJun 26, 2026
CPMabove $65 (Hostinger tested CPMs)OpenAI—searchenginejournal.comtrade pressSep 8, 2026
CPM$67.26BytownAll verticals; All regions; 42 accounts, 144 account-monthsbytown.coagency / vendorAug 10, 2026
CPMA$86.81JBE DigitalAdvertising / PPC services; Australia; first weekjbedigital.com.auagency / vendorJun 5, 2026
CPC$3–$5OpenAIHealthcare advertising on ChatGPT; globalads-openai.comofficialMay 4, 2026
CPC$1.72OpascopeChatGPT Ads / OpenAI ads; 15 complete days on a live accountopascope.comagency / vendorJun 15, 2026
CPC$3 (hard-coded threshold)OpenAIthresholdsearchengineland.comtrade pressAug 10, 2026
CPC$0.76stubgroup.com—stubgroup.comagency / vendorSep 18, 2026
CPC$2-$5OpenAI—searchengineland.comtrade pressAug 10, 2026
CPC$4.41Common Thread CollectiveChatGPT ads benchmarks (OpenAI); US; 1 agencydialogueads.comagency / vendorOct 19, 2026
CPCStarting at $5 CPC or above until delivery data exists.OpenAIChatGPT Adsdemandcurve.comagency / vendorJun 4, 2026
CPC$8.12GrowthLine Marketing (case study)digital advertisinglocalogy.comagency / vendorAug 25, 2026
CPC$0.05 per clickturksem.comTurkeyturksem.comagency / vendorOct 7, 2026
CPC0.11 €OpenAI Ads API and GA4 hotelHospitality/Advertising; Slovakia; 14 days test periodexplor.skagency / vendorOct 8, 2026
CPC€0.20eustartups.newse-commerce/advertising; Netherlandseustartups.newsagency / vendorSep 8, 2026
CPC€0.44Ads Managere-commerce (ChatGPT Ads/Webshops); Netherlands, Germany, Austria,promptmarketing.comagency / vendorSep 26, 2026
CPC$0.57scalewiseva.com—scalewiseva.comagency / vendorMar 28, 2026
CPCWeek 1: R$ 1.03 ; Week 2: R$ 1.92 ; Week 3: R$ 2.90 ; Week 4: R$ 4.09 ; Week 5: R$ 2.46 ; marktech.techAdvertising (ChatGPT ads in Brazil); Brazil; Weekly (by week)marktech.techagency / vendorSep 22, 2026
CPC£1.65 – £2.01This Is Audience (implied from article)Advertising/Marketing (ChatGPT Ads); UKthisisaudience.comagency / vendorJun 16, 2026
CPC£1.95 to £2.08equimedia (the study conducted by Equimedia)Across campaign variationsequimedia.co.ukagency / vendorAug 12, 2026
CPC£1.99Gravity DigitalB2B; UKgravity.digitalagency / vendorJul 30, 2026
CPC£2.08AiBoost (OpenAI Ads API data)UKaiboost.co.ukagency / vendorOct 21, 2026
CPCR$ 2.40marktech.techAdvertising (ChatGPT ads in Brazil); Brazil; All accounts and campaigns combinedmarktech.techagency / vendorSep 22, 2026
CPC$2.42 blended cost per clickBytownAll verticals; All regions; 42 accounts, 144 account-monthsbytown.coagency / vendorAug 10, 2026
CPC$2.62WKND—wkndagency.comagency / vendorSep 30, 2026
CPC$2.69GRAYBOX (authoring team)Advertising/Digital Marketinggraybox.coagency / vendorAug 28, 2026
CPC$2.74Scopic Studios (in-house test)ChatGPT Ads / OpenAI ads in ChatGPTscopicstudios.comagency / vendorAug 27, 2026
CPC$2.87MalachiSoft Digital Marketing BlogDigital marketing / ChatGPT Ads case stu; nationwide; 6 weeksblogs.malachisoft.comagency / vendorAug 21, 2026
CPC$2.92OpenAI Ads ManagerUnited Statesgeoreputation.comagency / vendorJul 6, 2026
CPC$3 to $22 per click across advertisersOpenAI—searchenginejournal.comtrade pressSep 8, 2026
CPCunder $3 to over $10OpenAIChatGPT ads; unknown; rangecryptobriefing.comagency / vendorOct 16, 2026
CPC$3-$3.50OpenAIHotels/OTAs (ChatGPT Ads in OpenAI Ads Mhotel-online.comagency / vendorAug 11, 2026
CPC$3.02 (blended)wholewhale.comAdvertising/Marketingwholewhale.comagency / vendorJun 30, 2026
CPC$3.03Ramp Up Digitallocal shop ads; US; July 17–21, 2026 (from their test)rampupdigital.comagency / vendorSep 20, 2026
CPC$3.05Joss Froggattpaid media / PPC; UK; A/B test on the accountsemdispatch.comagency / vendorJul 14, 2026
CPC$3.19Five Stars Auto Glass—indoormedia.comagency / vendorSep 17, 2026
CPC$3.36IndoorMedia: Restaurant Advertising—indoormedia.comagency / vendorSep 17, 2026
CPCapproximately $3.42LLM ListedChatGPT Ads / OpenAI ads; US (initial), broader markets ; initial campaignsllmlisted.comagency / vendorJun 19, 2026
CPC$3.60RegisTeamB2B consulting / professional services; United Statesregisteam.netagency / vendorSep 17, 2026
CPC$4.00WKND (case study author)Automotive detailing / local service; Sacramento, CA (local campaign; not statedwkndagency.comagency / vendorSep 30, 2026
CPC$4.20PropellicTravel/marketingpropellic.comagency / vendorJul 28, 2026
CPC$4.52Joss Froggattpaid media / PPC; US; A/B test on the accountsemdispatch.comagency / vendorJul 14, 2026
CPC$4.89bonfire.com.auadvertising / digital marketing; Australiabonfire.com.auagency / vendorOct 12, 2026
CPC$5–$6windmillstrategy.comB2B industrial and manufacturingwindmillstrategy.comagency / vendorSep 2, 2026
CPCAt $5 CPC, that's 10-20 clicks per day, or 300-600 clicks over a test cycle.OpenAIChatGPT Adsdemandcurve.comagency / vendorJun 4, 2026
CPCManufacturing $5.33; Industrial $6.06Windmill Strategy (campaign results)B2B industrial and manufacturing; Manufacturing | Industrialwindmillstrategy.comagency / vendorSep 2, 2026
CPC$5.58Beauty and Personal Care—niipy.aiagency / vendorAug 26, 2026
CPC$5.64IndoorMedia campaigns (combined)—indoormedia.comagency / vendorSep 17, 2026
CPCOverall $5.68Windmill Strategy (combined campaigns)B2B industrial and manufacturing; combined campaignswindmillstrategy.comagency / vendorSep 2, 2026
CPCA$6.39JBE DigitalAdvertising / PPC services; Australia; first weekjbedigital.com.auagency / vendorJun 5, 2026
CPCabout $6.67 per clickcost per clickadvertisingemarketed.comagency / vendorMar 30, 2026
CPCabout $7Choice OMG (Peter Jaffray)digital marketing / ads testing; Ontario and Alberta; three campaignsmediapost.comtrade pressAug 31, 2026
CPCA$7.77 (PPC)JBE DigitalChatGPT ads / OpenAI ads; Australiajbedigital.com.auagency / vendorJun 26, 2026
CPC$9.29 (Blaikie B2B campaign) and $9.89 (Synter overall) and ranges up to $22.89 in New ZeaOpenAI—searchenginejournal.comtrade pressSep 8, 2026
CPC$10Search Engine Journal—mediapost.comtrade pressSep 9, 2026
CPCabout $12Similarwebadvertising / search; not stated; not statedbusinessinsider.comtrade pressMay 27, 2026
CPC$13Search Engine Journal—mediapost.comtrade pressSep 9, 2026
CPC$14.80digitalagencynetwork.comChatGPT Ads vs Google Searchdigitalagencynetwork.comagency / vendorOct 2, 2026
CPC$15.10IndoorMedia: Realtor Advertising—indoormedia.comagency / vendorSep 17, 2026
CPC$20 to $40 per clicklegal marketing agencyChatGPT ads (OpenAI ads in ChatGPT); UScompleteseo.comagency / vendorOct 19, 2026
CTR0.91%Adthenaadvertising/paid search (ChatGPT Ads)campaignlive.comtrade pressMar 19, 2026
CTR0.68%Similarwebadvertising/online marketing; globalseroundtable.comtrade pressMay 5, 2026
CTR1%Similarwebadvertising/online marketing; globalseroundtable.comtrade pressMay 5, 2026
CTR0.7%GrowthLine Marketing (case study)digital advertisinglocalogy.comagency / vendorAug 25, 2026
CTR~0.8%adlibrary.comChatGPT ads beta (OpenAI ad manager)adlibrary.comagency / vendorJul 13, 2026
CTR1.57%Similarwebadvertising/online marketing; globalseroundtable.comtrade pressMay 5, 2026
CTR0.35%global measurementsadvertising/intelligence; globalitwiz.plagency / vendorSep 2, 2026
CTR0.4%Equimedia campaign data (by device segmentation)desktop; Campaign variations on desktopequimedia.co.ukagency / vendorAug 12, 2026
CTR0.68% (May); ~0.50% (June); top quartile ~1%, best brands ~1.6%stratezik.comChatGPT Ads (OpenAI ads on ChatGPT); Globalstratezik.comagency / vendorSep 1, 2026
CTR1.0% (scenario labeled Realistic) — used for effective CPC calculation; 0.5% and 2.0% showBarefoot Performance Marketing (article author)advertising / online ads; US; modelled CTR scenariosbarefoot-performance.comagency / vendorFeb 16, 2026
CTR0.5% to 2%OpenAIChatGPT ads; unknown; general rangecryptobriefing.comagency / vendorOct 16, 2026
CTRAll-time CTR ranges from 0.60% (New Zealand) to 1.91% (Brazil); US CTR 0.73%aisearch.similarweb.comDigital Advertising / ChatGPT Ads; Global (markets listed in tabl; All-time CTR and Reach (Sep 2026 snapshot) across nine markeaisearch.similarweb.comtrade pressOct 8, 2026
CTR0.6% to 0.75% (U.S., U.K., Canada, Australia, New Zealand) across Free and Go plans; 0.73%searchenginejournal.comChatGPT ads / paid search; U.S., U.K., Canada, Australia,searchenginejournal.comtrade pressSep 29, 2026
CTRAbout 0.6% (search: about 2%)Choice OMGChatGPT ads benchmarks (OpenAI); Canada; small testdialogueads.comagency / vendorOct 19, 2026
CTRongeveer 0,6%Choice OMGAdvertising / AI advertising; EUadformatie.nlagency / vendorSep 7, 2026
CTR0.6%Choice OMG (Peter Jaffray)digital marketing / ads testing; Ontario and Alberta; three campaignsmediapost.comtrade pressAug 31, 2026
CTR0.61%staxxer.come-commerce advertising / ChatGPT ads; Europe (Netherlands)staxxer.comagency / vendorOct 15, 2026
CTRManufacturing 0.65%; Industrial 0.67%Windmill Strategy (campaign results)B2B industrial and manufacturing; Manufacturing | Industrialwindmillstrategy.comagency / vendorSep 2, 2026
CTROverall 0.66%Windmill Strategy (combined campaigns)B2B industrial and manufacturing; combined campaignswindmillstrategy.comagency / vendorSep 2, 2026
CTR0.68% (average), top quartile 1%Similarweb (comparison context)Advertising / Digital Adsppc.livetrade pressOct 9, 2026
CTR0.7% (Blaikie case) and 0.94% (CTC across 136,000 weekly impressions)OpenAI—searchenginejournal.comtrade pressSep 8, 2026
CTRUS 0.73%, Brazil 1.91%, Mexico 1.55%, Japan 1.53%, South Korea 1.21%, Canada 0.75%, UK 0.7aisearch.similarweb.comDigital Advertising / ChatGPT Ads; Multiple markets (Brazil, Mexi; All-time CTR; English-language vs non-English-language markeaisearch.similarweb.comtrade pressOct 8, 2026
CTR0.73%Similarweb + Graphite panelChatGPT ads benchmarks (OpenAI); USdialogueads.comagency / vendorOct 19, 2026
CTRAverage CTR between 0.75% and 1.70%equimedia (the study conducted by Equimedia)Across three ad variationsequimedia.co.ukagency / vendorAug 12, 2026
CTR0.77%Joss Froggattpaid media / PPC; UK; A/B test on the accountsemdispatch.comagency / vendorJul 14, 2026
CTR0.78%RegisTeamB2B consulting / professional services; United Statesregisteam.netagency / vendorSep 17, 2026
CTR0.79%bonfire.com.auadvertising / digital marketing; Australiabonfire.com.auagency / vendorOct 12, 2026
CTR0.86%Scopic Studios (in-house test)ChatGPT Ads / OpenAI ads in ChatGPTscopicstudios.comagency / vendorAug 27, 2026
CTR0.94%Common Thread CollectiveChatGPT ads benchmarks (OpenAI); US; 1 agencydialogueads.comagency / vendorOct 19, 2026
CTR0.97%AiBoost (OpenAI Ads API data)UKaiboost.co.ukagency / vendorOct 21, 2026
CTR1% to 1.2% (early and six-month figures)IntelegenciaChatGPT Ads / OpenAI ads; USintelegencia.comagency / vendorSep 4, 2026
CTRWeek 1: 1.80% ; Week 2: 1.27% ; Week 3: 1.31% ; Week 4: 1.18% ; Week 5: 1.45% ; Week 6: 1.marktech.techAdvertising (ChatGPT ads in Brazil); Brazil; Weekly (by week)marktech.techagency / vendorSep 22, 2026
CTR1.07%Joss Froggattpaid media / PPC; US; A/B test on the accountsemdispatch.comagency / vendorJul 14, 2026
CTRinformational: 1.59%; BOF: 1.29%PropellicTravel/marketing; informational vs BOFpropellic.comagency / vendorJul 28, 2026
CTR1.30%SE RankingChatGPT Ads study / OpenAI ads (ChatGPT); US, Canada, Australia, New Zea; three campaigns, eight ad groups, and 48 ads across the US, seranking.comagency / vendorAug 10, 2026
CTR1.33%marktech.techAdvertising (ChatGPT ads in Brazil); Brazil; All accounts and campaigns combinedmarktech.techagency / vendorSep 22, 2026
CTR1.36%JBE DigitalAdvertising / PPC services; Australia; first weekjbedigital.com.auagency / vendorJun 5, 2026
CTR1.37%OpenAI Ads ManagerUnited Statesgeoreputation.comagency / vendorJul 6, 2026
CTRaround 1.5%LBB (LBB on their campaign tests)B2B advertising / ChatGPT adslbbonline.comtrade pressOct 27, 2026
CTR1.59%PropellicTravel/marketing; informational vs BOFpropellic.comagency / vendorJul 28, 2026
CTRaveraging between 1.6-1.9%OpenAIHotels/OTAs (ChatGPT Ads in OpenAI Ads Mhotel-online.comagency / vendorAug 11, 2026
CTR1.7%AdcashAdvertising / Digital Adsppc.livetrade pressOct 9, 2026
CTR1.74%This Is Audience (implied from article)Advertising/Marketing (ChatGPT Ads); UKthisisaudience.comagency / vendorJun 16, 2026
CTRapproximately 1.93%Barn2 ad accountadvertising / ChatGPT ads; United Statestokenpost.comagency / vendorOct 17, 2026
CTR2.12%GRAYBOX (authoring team)Advertising/Digital Marketinggraybox.coagency / vendorAug 28, 2026
CTR2.41%Ads Managere-commerce (ChatGPT Ads/Webshops); Netherlands, Germany, Austria,promptmarketing.comagency / vendorSep 26, 2026
CTR2.60%Gravity DigitalB2B; UKgravity.digitalagency / vendorJul 30, 2026
CTR2.74%imsolutions.co.zaDigital Advertising (ChatGPT Ads); South Africaimsolutions.co.zaagency / vendorOct 26, 2026
CTR2.78%BytownAll verticals; All regions; 42 accounts, 144 account-monthsbytown.coagency / vendorAug 10, 2026
CTR6.6%OpenAI Ads API and GA4 hotelHospitality/Advertising; Slovakia; 14 days test periodexplor.skagency / vendorOct 8, 2026
CTR12.5%turksem.comTurkeyturksem.comagency / vendorOct 7, 2026
CVR2.35%OpascopeChatGPT Ads / OpenAI ads; 15 complete days on a live accountopascope.comagency / vendorJun 15, 2026
CVR0.03%GrowthLine Marketing (case study)digital advertisinglocalogy.comagency / vendorAug 25, 2026
CVRChatGPT Ads 0.21%GA4 study (case study)1,500 users via Google Ads vs ChatGPT Adssearchengineland.comtrade pressAug 10, 2026
CVR0.8%stubgroup.com—stubgroup.comagency / vendorSep 18, 2026
CVRaround 1%IntelegenciaChatGPT Ads / OpenAI ads; USintelegencia.comagency / vendorSep 4, 2026
CVR1.8%→2.1%→3.4%→4.6%→5.2%ChatGPT広告運用ログD2Cビューティーブランド/サブスク; 不明; Day0/Day30/Day60/Day90/Day120aikoukoku.jpagency / vendorMay 14, 2026
CVR開始時 2.1% / 90日終了時 4.8%A社のChatGPT広告運用BtoB SaaSaikoukoku.jpagency / vendorMay 14, 2026
CVR2.27%RegisTeamB2B consulting / professional services; United Statesregisteam.netagency / vendorSep 17, 2026
CVR4.85%BytownAll verticals; All regions; 42 accounts, 144 account-monthsbytown.coagency / vendorAug 10, 2026
CPA$92.21stubgroup.com—stubgroup.comagency / vendorSep 18, 2026
CPA$2,550 per leadGrowthLine Marketing (case study)digital advertisinglocalogy.comagency / vendorAug 25, 2026
CPA$50BytownAll verticals; All regions; 42 accounts, 144 account-monthsbytown.coagency / vendorAug 10, 2026
CPA$52MalachiSoft Digital Marketing BlogDigital marketing / ChatGPT Ads case stu; nationwide; 6 weeksblogs.malachisoft.comagency / vendorAug 21, 2026
CPA$55.56WKND (case study author)Automotive detailing / local service; Sacramento, CA (local campaign; not statedwkndagency.comagency / vendorSep 30, 2026
CPA$105.11WKNDSan Francisco; 114 leads in 47 dayswkndagency.comagency / vendorSep 30, 2026
CPA$158.56RegisTeamB2B consulting / professional services; United Statesregisteam.netagency / vendorSep 17, 2026
ROAS1.49xOpascopeChatGPT Ads / OpenAI ads; 15 complete days on a live accountopascope.comagency / vendorJun 15, 2026
ROASranging 0.2x to 2.9xOpascopeChatGPT Ads; Globalstratezik.comagency / vendorSep 1, 2026
ROASaverage 4.8x (range 1.9x to 8.4x)scalewiseva.com—scalewiseva.comagency / vendorMar 28, 2026
ROASestimated ROAS ranging from 3.3x to 6.8x (CTC)OpenAI—searchenginejournal.comtrade pressSep 8, 2026
Min. spend$200,000OpenAIAdvertising/Tech; unspecified; select advertisersadweek.comtrade pressFeb 1, 2026
Min. spend$50,000OpenAIdigital advertisingppc.landtrade pressApr 17, 2026
Min. spenddaily budget as low as $25Joss Froggatt—searchengineland.comtrade pressAug 10, 2026
Min. spend$250,000OpenAIAdvertising/Tech; unspecified; Four clients represented by Adthenaadweek.comtrade pressFeb 1, 2026
Min. spend$10,000AdweekOpenAI ChatGPT ads / ad tech; Globalemarketer.comtrade pressJun 4, 2026
Min. spend$250,000 at launch to $50,000digiday.comadvertising / digital media; globaldigiday.comtrade pressApr 17, 2026
Min. spend$200,000 minimum (previous); $50,000–$100,000 (through Criteo; current range per The Infortwo agency executives Marketing Brew spoke toOpenAI previously required at least $200,000; changed since marketingbrew.comtrade pressApr 30, 2026
Min. spend$200,000 (confirmed by OpenAI to Adweek); some Adthena clients asked for $250,000OpenAIadvertisingppc.landtrade pressFeb 22, 2026
Min. spend$0 minimums (no minimums)StackAdaptadvertising/ad techadweek.comtrade pressJun 18, 2026
Min. spendAdvertisers set a maximum bid at the ad-group level: a maximum CPM bid for Reach campaignsAds Manager Beta reporting—help.openai.comofficialOct 20, 2026
Min. spendoriginal $200,000 minimum commitment dropped (05 May 2026); minimum fell to $50,000 by AprBarefoot Performance Marketing (article author)advertising / online ads; USbarefoot-performance.comagency / vendorFeb 16, 2026
Min. spend$200,000 minimum commitment (launched Feb 9, 2026)Criteoadvertising/retail media; global; ChatGPT ads pilotppc.landtrade pressMay 6, 2026
Min. spendMinimum campaign spend per day by currency: see table (e.g., USD 25, EUR 15, GBP 15, etc.)OpenAI Help Center (ChatGPT Ads documentation)Online advertising / ChatGPT Adshelp.openai.comofficialOct 22, 2026
Min. spendminimum daily budget 25 USD in US; 725 rupees (~$7.60) in IndiaIntelegenciaChatGPT Ads / OpenAI ads; USintelegencia.comagency / vendorSep 4, 2026
Min. spendminimum daily budget $25; initial pricing around $60 per 1,000 impressions with a $200,000OpenAIChatGPT ads (OpenAI ads in ChatGPT); UScompleteseo.comagency / vendorOct 19, 2026
Min. spendUS minimum $25/day; no account minimum; $200,000 pilot minimums referenced in early phaseRamp Up Digitalads; US; -rampupdigital.comagency / vendorSep 20, 2026
Min. spend$50 per dayThis Is Audience (implied from article)Advertising/Marketing (ChatGPT Ads); UKthisisaudience.comagency / vendorJun 16, 2026
Min. spendminimum budget was $200K with $60 CPMs, and no conversion pixelOpenAIHotels/OTAs (ChatGPT Ads in OpenAI Ads Mhotel-online.comagency / vendorAug 11, 2026
Min. spend$100 spend; 100+ clicks (minimums per month for sample)OpenAIChatGPT Ads (OpenAI ads in ChatGPT); global; footnote: $100 of spend and 100 clicks per month as sample tindexlab.aiagency / vendorSep 1, 2026
Min. spendA minimum viable first test costs roughly $1,500-$3,000 over 30 days.OpenAIChatGPT Adsdemandcurve.comagency / vendorJun 4, 2026
Min. spend$50,000 to $10,000Criteoadvertising/ad techadweek.comtrade pressJun 18, 2026
Min. spend$50,000 to $100,000 a monthCriteoadvertising in ChatGPTppchero.comagency / vendorAug 19, 2026
Min. spend$100,000 to $150,000adage.substack.comadvertising/techadage.substack.comtrade pressApr 17, 2026
Min. spendless than $1 million per advertiser over several weeksOpenAI (in article context)advertising/adsseroundtable.comtrade pressJan 22, 2026

Related: brands advertising on ChatGPT · ChatGPT Ads timeline

About this dataset

What it covers

Every numeric ChatGPT Ads price or performance figure found in public reporting from January to October 2026: CPM, CPC, CTR, conversion rate, CPA, ROAS and minimum spend. 281 mentions across 73 sources reduce to 184 distinct figures.

How it was built

Sources were found through systematic searches of public reporting, figures extracted to a fixed schema, normalised to numbers and currencies, and deduplicated. Identical figures reported by several outlets become one row that keeps the most authoritative source and counts how many domains repeated it. Comparison figures for Google, Meta and other platforms were removed.

Limitations

Most figures are single-account tests with small budgets. Values are as reported; context (industry, country, sample) is only as complete as the source. “Measured by” is who the source credits, which may be the platform rather than the party that ran the test.

Columns in chatgpt-ads-benchmarks.csv

metric
CPM, CPC, CTR, CVR, CPA, ROAS or Min. spend
value
The figure exactly as reported, with units
low / high
Parsed numeric value; equal unless the source gave a range
currency
USD, EUR or GBP for cost metrics; empty for rates
measuredBy
Who the source credits with the figure
context
Industry, region and sample size where stated
sourceType
official, trade press, or agency / vendor
sourceUrl / sourceDomain / sourceTitle
Where the figure was reported
published
Publication date of the source
citedBy
Number of distinct domains reporting the same figure

Questions

What is the average CPC for ChatGPT ads?

The median reported CPC is $4.00 across 47 published figures. It has stayed close to $4 every month since CPC bidding launched in April 2026, in the middle of OpenAI's recommended $3–$5 starting bid.

What is a good CTR for ChatGPT ads?

The median reported CTR is 0.98%, and about nine in ten reported CTRs are below 2%. Anything above 1% is better than typical; above 2% is rare in public reports.

How much does it cost to advertise on ChatGPT?

Self-serve campaigns start from a $25 daily budget in the US. Typical reported prices are a median $4.00 per click or $37.64 per thousand impressions. Launch-era pilots required $200,000–$250,000 commitments, which no longer apply.

Is CPM or CPC bidding cheaper on ChatGPT?

At the median CPM ($37.64) and median CTR (0.98%), impression buying works out to about $3.84 per click, within cents of the median CPC. If your CTR is above about 1%, CPM is usually cheaper per click; below it, CPC is.

Why do ChatGPT ads benchmarks disagree so much?

Most figures come from single-account tests with small budgets, in different countries, industries and months, during a period when pricing, minimums and bidding options changed repeatedly. OpenAI does not publish official benchmarks. Medians across many reports are more reliable than any single test.

Analysis using this data

  1. The $4 click: what 184 data points reveal about ChatGPT AdsCPC anchored to OpenAI's recommended bid, CPM and CPC converging, and a $250K club turned $25-a-day long tail.

How to cite this data

This dataset is free to use, including commercially, under Creative Commons Attribution 4.0. The one rule is attribution:

  1. Credit the source as “Kuldeep Paul, kuldeep.cc” wherever you use a figure, chart or table from it.
  2. Link to this page (https://kuldeep.cc/data/chatgpt-ads/benchmarks), not to the download file, so readers can check the source of every number.
  3. Include the date. These figures change; say “as of Oct 29, 2026” or link to the version you used.
  4. Mark changes. If you filter, recalculate or chart the data yourself, say so (“analysis based on data from…”).
  5. Cite the original source for single figures when you quote one reported number; it is linked in every row.

In running text: according to Kuldeep Paul's ChatGPT Ads benchmarks (kuldeep.cc). More in the methodology.

APA

Paul, K. (2026). ChatGPT Ads benchmarks [Data set]. kuldeep.cc. https://kuldeep.cc/data/chatgpt-ads/benchmarks

MLA

Paul, Kuldeep. "ChatGPT Ads benchmarks." kuldeep.cc, 29 October 2026, https://kuldeep.cc/data/chatgpt-ads/benchmarks.

Chicago

Paul, Kuldeep. 2026. "ChatGPT Ads benchmarks." Dataset. kuldeep.cc. Updated Oct 29, 2026. https://kuldeep.cc/data/chatgpt-ads/benchmarks.

BibTeX

@misc{paul2026benchmarks, author = {Paul, Kuldeep}, title = {ChatGPT Ads benchmarks}, year = {2026}, howpublished = {\url{https://kuldeep.cc/data/chatgpt-ads/benchmarks}}, note = {Dataset, CC BY 4.0, updated 2026-10-29} }

HTML link

<a href="https://kuldeep.cc/data/chatgpt-ads/benchmarks">ChatGPT Ads benchmarks</a> (data: Kuldeep Paul, kuldeep.cc)