Brands advertising on ChatGPT
Companies that have been reported running ads in ChatGPT, from launch partners like Target and Adobe to category leaders spotted in ad-tracking panels. Sorted by how many independent sources report them.
By category
| Software | 25 | |
| Finance | 19 | |
| Retail | 18 | |
| Travel | 14 | |
| Insurance | 12 | |
| Automotive | 8 | |
| Apparel | 8 | |
| Telecom | 6 | |
| Education | 5 | |
| Media & entertainment | 4 | |
| Health & wellness | 3 | |
| Consumer goods | 2 | |
| Technology | 2 | |
| Marketplace | 2 | |
| Comparison site | 2 | |
| Food delivery | 2 | |
| Grocery | 1 | |
| Luxury | 1 | |
| Small-business services | 1 | |
| Home services | 1 | |
| Restaurants | 1 | |
| Legal services | 1 | |
| Beauty | 1 | |
| Recruiting | 1 | |
| Pets | 1 |
Advertisers by month first reported
All advertisers
| Brand | Category | Market | What was reported | Source | Sources | First reported |
|---|---|---|---|---|---|---|
| Target | Retail | — | The page discusses Target as a sponsor with contextual advertising in ChatGPT and as part of the pilot program in collaboration with OpenAI. | corporate.target.com | 19 | Feb 1, 2026 |
| Adobe | Software | — | Adobe is listed among other companies participating in the early testing. | retailtouchpoints.com | 13 | Feb 9, 2026 |
| Williams-Sonoma | Retail | — | Williams-Sonoma says it will surface relevant, high-quality products (housewares, kitchenware, furniture, etc.) at decision-making moments via ads in ChatGPT. | theverge.com | 12 | Feb 11, 2026 |
| Expedia | Travel | — | Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK. | adweek.com | 11 | Feb 9, 2026 |
| Best Buy | Retail | — | Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK. | adweek.com | 10 | Feb 19, 2026 |
| Audible | Media & entertainment | — | Audible plans to work with OpenAI to reach new audiobook listeners through ChatGPT; unclear if ads cover subscriptions or specific titles. | theverge.com | 8 | Feb 9, 2026 |
| Ford | Automotive | — | Advertising agency WPP Media is working with Ford to launch ads in ChatGPT (along with Mazda) as partners. | theverge.com | 8 | Feb 9, 2026 |
| Mazda | Automotive | — | Advertising agency WPP Media is working with Mazda to launch ads in ChatGPT (along with Ford) as partners. | theverge.com | 7 | Feb 9, 2026 |
| Albertsons | Grocery | — | Albertsons Cos. is a pilot partner in the OpenAI Ad Pilot Program and its ads will appear in ChatGPT ahead of Valentine’s Day, including banners for its Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, and Tom Thumb banners. | businesswire.com | 6 | Feb 12, 2026 |
| BestMoney | Finance | — | Financial services brands like Robinhood and BestMoney are already running ads on ChatGPT, according to ads served to Marketing Brew on the platform. | marketingbrew.com | 6 | May 20, 2026 |
| Jotform | Software | — | The page discusses Jotform using ChatGPT Ads to reach high-intent audiences and acquire quality users; mentions campaigns, optimization, and performance metrics related to Jotform. | ads.openai.com | 6 | Sep 3, 2026 |
| Mrs. Meyer's | Consumer goods | — | Advertising agency WPP Media is working with Mrs. Myers to launch ads in ChatGPT. | theverge.com | 5 | Feb 9, 2026 |
| Audemars Piguet | Luxury | — | Advertising agency WPP Media is working with Audemars Piguet to launch ads in ChatGPT. | theverge.com | 4 | Feb 9, 2026 |
| Enterprise Mobility | Travel | — | Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK. | adweek.com | 4 | Feb 19, 2026 |
| Lowe's | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 4 | Mar 11, 2026 |
| Qualcomm | Technology | — | Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK. | adweek.com | 4 | Feb 19, 2026 |
| The Knot Worldwide | Marketplace | — | The Knot is listed among other companies participating in the early testing. | retailtouchpoints.com | 4 | Feb 10, 2026 |
| VistaPrint | Small-business services | — | OpenAI features exactly three advertisers publicly: Best Buy, Lowe's, and VistaPrint. These are the only OpenAI-endorsed reference examples. | gptadsai.com | 4 | Jun 17, 2026 |
| HubSpot | Software | — | “Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.” | businessinsider.com | 3 | Jul 21, 2026 |
| Intuit | Finance | — | For July, those companies have dropped out of Sensor Tower's top 10, replaced by major brands like Booking Holdings, Intuit, Home Depot, and L.L.Bean. | businessinsider.com | 3 | Jul 31, 2026 |
| Monday.com | Software | — | “Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.” | businessinsider.com | 3 | Jul 5, 2026 |
| Wayfair | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 3 | Mar 10, 2026 |
| Canva | Software | — | “Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.” | businessinsider.com | 2 | Mar 4, 2026 |
| Capital One | Finance | — | Top first-seen advertisers in the last 30 days; Capital One appears with 55 appearances. | chatgptadlibrary.com | 2 | Aug 4, 2026 |
| Cursor | Software | — | “Cursor, the AI coding company acquired earlier this year by SpaceX, also advertised heavily on ChatGPT, according to the Similarweb data.” | businessinsider.com | 2 | Sep 29, 2026 |
| Delta Vacations | Travel | — | Delta Vacations, the airline's vacation packages service, is among the companies participating in the trial, according to Amazon's blog post. | cnbc.com | 2 | Sep 10, 2026 |
| Dose | Health & wellness | — | WorkMagic reported statistically significant lift for wellness brand Dose, with 67% of incremental purchases coming from net-new customers. | openai.com | 2 | Aug 4, 2026 |
| Finder | Comparison site | Australia | Finder AU leads Australia’s (comparison site) | adthena.com | 2 | Aug 6, 2026 |
| HelloFresh | Food delivery | — | HelloFresh is bringing ads to ChatGPT; SVP Patrick Stal says it will offer a solution to customers using ChatGPT for meal planning. | theverge.com | 2 | Feb 11, 2026 |
| Home Depot | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 2 | Mar 11, 2026 |
| Hungryroot | Food delivery | — | In pharmaceuticals, the top advertisers were meal-kit delivery service Hungryroot, which advertised things like “heart-smart med diet,” and Top10.com, which advertised product comparisons of weight-loss drugs. | evertune.ai | 2 | Aug 28, 2026 |
| IndusInd Bank | Finance | India | IndusInd Bank has started advertising its credit card offerings on ChatGPT | cnbctv18.com | 2 | Sep 29, 2026 |
| L.L.Bean | Apparel | — | For July, those companies have dropped out of Sensor Tower's top 10, replaced by major brands like Booking Holdings, Intuit, Home Depot, and L.L.Bean. | businessinsider.com | 2 | Jul 31, 2026 |
| NerdWallet | Finance | — | Most shown advertiser, share of shown ads: Personal Finance Nerdwallet 16.8% | gptadlibrary.com | 2 | Oct 13, 2026 |
| New Balance | Apparel | — | The page notes: "We spotted New Balance with two separate sponsored placements in one ChatGPT answer." | searchengineland.com | 2 | May 1, 2026 |
| Newegg | Retail | — | Newegg reaches PC builders with product feed ads. Meeting PC builders at the moment of decision. Pairing always-on product feed campaigns with seasonal campaigns. High-quality website traffic drives encouraging early results. | ads.openai.com | 2 | Aug 17, 2026 |
| Pottery Barn | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 2 | Mar 4, 2026 |
| Sephora | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 2 | Mar 10, 2026 |
| Top10.com | Comparison site | — | In pharmaceuticals, the top advertisers were meal-kit delivery service Hungryroot, which advertised things like “heart-smart med diet,” and Top10.com, which advertised product comparisons of weight-loss drugs. | evertune.ai | 2 | Aug 28, 2026 |
| WeightWatchers | Health & wellness | — | According to DV Rockerbox, WeightWatchers’ attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark. | openai.com | 2 | Oct 5, 2026 |
| ABN AMRO | Finance | Netherlands | The page discusses ABN AMRO's advertising pilot within ChatGPT and its results. | abnamro.com | 1 | Oct 7, 2026 |
| Advance Auto Parts | Automotive | — | Most frequent advertisers were Advance Auto Parts (92) in UPenn data | contexthints.com | 1 | Oct 9, 2026 |
| Aikido Security | Software | — | All-time top 15 list includes Aikido Security with 1,560 placements. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| AirOps | Software | — | All-time top 15 list includes AirOps with 1,410 placements. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| Allianz | Insurance | — | Allianz, BestMoney, New York Life, Forbes and NerdWallet are also in the top ten, alongside Jotform and Event Helper. | digitalstarmarketing.com | 1 | Oct 26, 2026 |
| Angi | Home services | — | Most shown advertiser, share of shown ads: Local Home Services Angi 13.0% | gptadlibrary.com | 1 | Oct 13, 2026 |
| AT&T | Telecom | — | Six major brands are already confirmed active so far: Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, Expedia, Canva | adthena.com | 1 | Mar 4, 2026 |
| Attio | Software | — | Live ChatGPT ads: 92; Live Meta ads: 17; Live Google Search ads: 110 (table of live ads showing Attio as advertiser) | aiadplacements.com | 1 | Oct 24, 2026 |
| Axis Max Life | Insurance | India | Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others | cnbctv18.com | 1 | Oct 5, 2026 |
| Bajaj Life Insurance | Insurance | India | Bajaj Life Insurance has said it is among the early BFSI brands in India to advertise on the platform | cnbctv18.com | 1 | Oct 5, 2026 |
| Barclaycard | Finance | UK | Barclays and Barclaycard in the UK (multi-advertiser pairings) | adthena.com | 1 | Aug 6, 2026 |
| Barclays | Finance | UK | Barclays and Barclaycard in the UK (multi-advertiser pairings) | adthena.com | 1 | Aug 6, 2026 |
| BEHR | Consumer goods | — | Brands like DSW and BEHR told Digiday about their own pilots, but have yet to point to meaningful returns from the platform’s early ad products. | digiday.com | 1 | Apr 27, 2026 |
| Betterment | Finance | — | The page lists example headlines like “Betterment: 5.25% APY Cash Account.” | searchengineland.com | 1 | May 1, 2026 |
| BMO | Finance | Canada | BMO and Intuit QuickBooks in Canada (multi-advertiser pairings) | adthena.com | 1 | Aug 6, 2026 |
| BMW USA | Automotive | — | Within Topic Ad Share for Top 2 Advertisers: Auto: BMW USA 11.5% vs Volkswagen 10.8%. | evertune.ai | 1 | Aug 28, 2026 |
| Booking Holdings | Travel | — | Back in April, the firm counted tech companies like Speechify, Jotform, and Natural Intelligence among ChatGPT's most prevalent advertisers. For July, those companies have dropped out of Sensor Tower's top 10, replaced by major brands like Booking Holdings, Intuit, Home Depot, an | businessinsider.com | 1 | Jul 31, 2026 |
| Bouygues Telecom | Telecom | France | Deux jours après l’ouverture de ChatGPT Ads en France, Bouygues Telecom lançait déjà sa première campagne, accompagné de l’agence StratNXT (groupe Cosmo5). Le calendrier n’était pas un hasard : rentrée scolaire et lancement de l’iPhone 18, deux moments à fort trafic de recherche. | oriq.fr | 1 | Oct 8, 2026 |
| Bradesco Seguros Group | Insurance | Brazil | Bradesco Seguros Group has launched a pilot project for advertising on ChatGPT, with Auto Insurance as its entry-level product. Developed in partnership with OpenAI and AlmapBBDO. | tiinside.com.br | 1 | Sep 30, 2026 |
| Brush Creek Ranch | Travel | — | Listed with 7 placements (1.65%). | growbydata.com | 1 | Oct 19, 2026 |
| Budget Direct | Insurance | Australia | Five advertisers account for 57% of ads: Budget Direct, Jotform, pdf.net, Consolidated Insurances and Finder. | somantra.ai | 1 | Oct 8, 2026 |
| Cars.com | Automotive | — | Cars.com has been spotted running ChatGPT sponsored ads; first automotive marketplace in inventory. | dealers.getmyauto.com | 1 | Jul 21, 2026 |
| Chewy | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 1 | Mar 11, 2026 |
| Cloudflare | Technology | — | Listed as #4 with “338 placements,” described as “Infrastructure, not a SaaS company,” and later reiterated as one of the top-10 advertisers that aren’t SaaS companies. | chatgptadlibrary.com | 1 | Jul 5, 2026 |
| Consolidated Insurances | Insurance | Australia | Five advertisers account for 57% of ads: Budget Direct, Jotform, pdf.net, Consolidated Insurances and Finder. | somantra.ai | 1 | Oct 8, 2026 |
| Coursera | Education | — | Most shown advertiser, share of shown ads: Education & Careers Coursera 18.1% | gptadlibrary.com | 1 | Oct 13, 2026 |
| Creditas | Finance | Brazil | Fintech between early adopters of the new format in Brazil; aims to test ChatGPT Ads and understand consumer behavior and the role of AI in the purchase journey; reports on conversion from IA traffic. | fastcompanybrasil.com | 1 | Aug 31, 2026 |
| Darktrace | Software | — | Top first-seen advertisers in the last 30 days; Darktrace appears with 71 appearances. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| DSW | Apparel | — | Brands like DSW and BEHR told Digiday about their own pilots, but have yet to point to meaningful returns from the platform’s early ad products. | digiday.com | 1 | Apr 27, 2026 |
| Endurance Warranty | Automotive | — | Top share: G Get Endurance Warranty 4.4% | gptadlibrary.com | 1 | Oct 13, 2026 |
| ERGO NEXT Insurance | Insurance | — | 405 unique creatives from 100 advertisers; The libraries: sprites.ai, chatgptadlibrary.com and gptadlibrary.com. We count NEXT Insurance and ERGO NEXT Insurance as one advertiser, because they are one company. | digitalstarmarketing.com | 1 | Oct 26, 2026 |
| EverQuote | Insurance | — | Most shown advertiser, share of shown ads: Insurance EverQuote 15.4% | gptadlibrary.com | 1 | Oct 13, 2026 |
| Fastrack | Apparel | India | Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others | cnbctv18.com | 1 | Oct 5, 2026 |
| Forbes | Media & entertainment | — | Allianz, BestMoney, New York Life, Forbes and NerdWallet are also in the top ten, alongside Jotform and Event Helper. | digitalstarmarketing.com | 1 | Oct 26, 2026 |
| Fubo | Media & entertainment | — | Top share: Fubo 6.6% | gptadlibrary.com | 1 | Oct 13, 2026 |
| Gap | Apparel | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 1 | Mar 11, 2026 |
| GEICO | Insurance | — | Carriers, including ERGO NEXT (12) | Creatives 169… Scale is concentrated. On gptadlibrary’s October capture, EverQuote (933 ads shown), GEICO (510) and The Zebra (472) took 31.5% of the 6,075 ads it recorded on insurance questions. | digitalstarmarketing.com | 1 | Oct 26, 2026 |
| GetYourGuide Deutschland | Travel | Germany | Other companies that topped Sensor Tower's estimates for ChatGPT spending in July include travel companies Expedia and GetYourGuide Deutschland. | businessinsider.com | 1 | Jul 31, 2026 |
| giffgaff | Telecom | UK | Telcos are close behind in the UK, where giffgaff, Vodafone, and Sky all sit in the top six | adthena.com | 1 | Aug 6, 2026 |
| Grand Geneva Resort | Travel | — | Listed with 10 placements (2.36%). | growbydata.com | 1 | Oct 19, 2026 |
| Harbor Freight | Retail | — | Top first-seen advertisers in the last 30 days; Harbor Freight appears with 52 appearances. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| HiBob | Software | — | Listed as #3 with “441 placements,” described as “HR platform.” | chatgptadlibrary.com | 1 | Jul 5, 2026 |
| Hiscox | Insurance | UK | The page discusses Hiscox UK taking part in a pilot to explore advertising in ChatGPT, with Dentsu as an agency partner and OpenAI’s ads programme expanding in the UK. | insuranceage.co.uk | 1 | Jun 5, 2026 |
| Inspirato | Travel | — | Inspirato followed at 7.09% of placements. | growbydata.com | 1 | Oct 19, 2026 |
| Ironclad | Software | — | Top share: Ironclad 6.4% | gptadlibrary.com | 1 | Oct 13, 2026 |
| KFC | Restaurants | India | KFC India is the first quick-service restaurant chain to run a paid advertising campaign inside ChatGPT, marking an early test of conversational advertising. | ibtimes.sg | 1 | Sep 13, 2026 |
| Kwik Fit | Automotive | UK | Case study about Kwik Fit testing and running ChatGPT Ads with Sleeping Giant Media; includes quotes from Kwik Fit Digital Marketing Manager and project results (ROAS, CPA, ROI) | sleepinggiantmedia.co.uk | 1 | Oct 14, 2026 |
| LegalNature | Legal services | — | The page discusses LegalNature running ChatGPT Ads to reach users and drive document creation, including specific campaigns (power of attorney, quitclaim deed) and quotes from LegalNature executives. | ads.openai.com | 1 | Sep 3, 2026 |
| Lemonade | Insurance | — | Top first-seen advertisers in the last 30 days; Lemonade leads the new-cohort list with 124 appearances in its first 30 days. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| Lyca Mobile USA | Telecom | — | Most shown advertiser, share of shown ads: Telecom & Internet Lyca Mobile USA 16.6% | gptadlibrary.com | 1 | Oct 13, 2026 |
| L’Oréal | Beauty | — | "At L’Oréal our culture is to ‘seize what is starting.’ Today, as billions of consumers use AI models to discover and explore beauty, our mission remains centered on delivering meaningful value and building deeper connections. Testing early with OpenAI enables us to pioneer helpf | openai.com | 1 | Oct 21, 2026 |
| Marriott | Travel | — | Marriott followed at 7.09% of placements. | growbydata.com | 1 | Oct 19, 2026 |
| Mastercard | Finance | — | Listed as #6 with “329 placements,” and later described as “payments” and “not a SaaS company.” | chatgptadlibrary.com | 1 | Jul 5, 2026 |
| Montage Hotels & Resorts | Travel | — | Listed with 9 placements (2.13%). | growbydata.com | 1 | Oct 19, 2026 |
| NAB | Finance | Australia | NAB and Vanguard in Australia (multi-advertiser pairings) | adthena.com | 1 | Aug 6, 2026 |
| Neon | Software | — | Real examples include Best Buy, Lowe's, VistaPrint, and Newegg in retail, Ramp in fintech, and Neon in developer tools. | airops.com | 1 | Oct 26, 2026 |
| New York Life | Insurance | — | Allianz, BestMoney, New York Life, Forbes and NerdWallet are also in the top ten, alongside Jotform and Event Helper. | digitalstarmarketing.com | 1 | Oct 26, 2026 |
| Optimizely | Software | — | Listed as #5 with “335 placements,” described as “Experimentation.” | chatgptadlibrary.com | 1 | Jul 5, 2026 |
| Outset | Software | — | Listed as #8 with “317 placements,” described as “User research.” | chatgptadlibrary.com | 1 | Jul 5, 2026 |
| Palmonas | Retail | India | Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others | cnbctv18.com | 1 | Oct 5, 2026 |
| pdf.net | Software | — | Five advertisers account for 57% of ads: Budget Direct, Jotform, pdf.net, Consolidated Insurances and Finder. | somantra.ai | 1 | Oct 8, 2026 |
| Petco | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 1 | Mar 11, 2026 |
| Portland Leather | Apparel | — | According to Triple Whale, 93% of Portland Leather’s visitors from ChatGPT Ads were new. | openai.com | 1 | Oct 5, 2026 |
| Preply | Education | — | Most frequent advertisers were Preply (97) in UPenn data | contexthints.com | 1 | Oct 9, 2026 |
| Quince | Apparel | — | the retailer Quince. | businessinsider.com | 1 | Jul 31, 2026 |
| Ramp | Finance | — | Real examples include Best Buy, Lowe's, VistaPrint, and Newegg in retail, Ramp in fintech, and Neon in developer tools. | airops.com | 1 | Oct 26, 2026 |
| Resume.io | Software | — | “Monday.com and HubSpot were among the advertisers that appeared most often in the data, along with Resume.io and Canva.” | businessinsider.com | 1 | Sep 29, 2026 |
| Robinhood | Finance | — | Financial services brands like Robinhood and BestMoney are already running ads on ChatGPT, according to ads served to Marketing Brew on the platform. | marketingbrew.com | 1 | May 20, 2026 |
| Rocket Mortgage | Finance | — | Rocket Mortgage and Capital One in the US (multi-advertiser pairings) | adthena.com | 1 | Aug 6, 2026 |
| Runway AI | Software | — | Top share: Runway AI 6.8% | gptadlibrary.com | 1 | Oct 13, 2026 |
| Sage | Software | — | Top first-seen advertisers in the last 30 days; Sage appears with 56 appearances. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| Sago | Software | — | Listed as #7 with “318 placements.” | chatgptadlibrary.com | 1 | Jul 5, 2026 |
| Scheels | Retail | — | Scheels, the sports clothing retailer, was the only company in the top 10 advertisers on ChatGPT in both April and July, the estimates showed. | businessinsider.com | 1 | Jul 31, 2026 |
| Shaadi.com | Marketplace | India | Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others | cnbctv18.com | 1 | Oct 5, 2026 |
| Sky | Telecom | UK | Telcos are close behind in the UK, where giffgaff, Vodafone, and Sky all sit in the top six | adthena.com | 1 | Aug 6, 2026 |
| SoFi | Finance | — | Ads from about 3,200 brands appeared in our sample of responses. SoFi, Expedia and BestMoney were the biggest ad spenders overall. | evertune.ai | 1 | Aug 28, 2026 |
| Span.app | Software | — | Top first-seen advertisers in the last 30 days; Span.app appears with 56 appearances. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| Speechify | Software | — | “AI tool providers like Speechify among the top ChatGPT advertisers” | businessinsider.com | 1 | Sep 29, 2026 |
| Super.com | Travel | — | Listed among top advertisers with 24 placements (5.67%). | growbydata.com | 1 | Oct 19, 2026 |
| Talent Inc. | Recruiting | — | recruiting company Talent Inc. | businessinsider.com | 1 | Jul 31, 2026 |
| Talkpal | Education | — | Talkpal grows ChatGPT Ads into a top acquisition channel | ads.openai.com | 1 | Sep 22, 2026 |
| Tanishq | Retail | India | Tanishq's ChatGPT campaign was supported by HiveMinds as the jewellery brand explored how advertising on the platform could fit into its consumer engagement strategy | cnbctv18.com | 1 | Oct 5, 2026 |
| Tata Neu | Retail | India | Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others | cnbctv18.com | 1 | Oct 5, 2026 |
| Temu | Retail | — | Most shown advertiser, share of shown ads: Consumer Electronics temu.com 9.9% | gptadlibrary.com | 1 | Oct 13, 2026 |
| The Meadowbrook School | Education | — | The Meadowbrook School is running this sponsored ad through the OpenAI Ads Manager. | truthtree.com | 1 | Aug 31, 2026 |
| The Wall Street Journal | Media & entertainment | — | “Some companies, like Zapier and the Wall Street Journal, dropped off entirely by the end of the reporting period.” | businessinsider.com | 1 | Sep 29, 2026 |
| Thrivent Bank | Finance | — | Thrivent Bank ads documented inside ChatGPT | sprites.ai | 1 | Jul 16, 2026 |
| Traya | Health & wellness | India | Brands participating in the early programme include Tanishq, Fastrack, Traya, Tata Neu, Shaadi.com, Axis Max Life and Palmonas, among others | cnbctv18.com | 1 | Oct 5, 2026 |
| Trivago | Travel | — | Listed with 8 placements (1.89%). | growbydata.com | 1 | Oct 19, 2026 |
| Tumble | Pets | — | Most shown advertiser, share of shown ads: Pets Tumble 11.4% | gptadlibrary.com | 1 | Oct 13, 2026 |
| Turo | Travel | — | Top ChatGPT Advertisers; Travel: Expedia 26.9% vs Turo 8.3%. | evertune.ai | 1 | Aug 28, 2026 |
| Ulta Beauty | Retail | — | Brands appearing during that stretch included Best Buy, Target, Chewy, Wayfair, Ulta Beauty, Sephora, Lowe’s, The Home Depot, Petco, Gap, and Pottery Barn. | emarketer.com | 1 | Mar 11, 2026 |
| UNIVO Education | Education | India | UNIVO Education has begun deploying conversational AI advertising for its university partners, becoming an edtech brand to run campaigns on ChatGPT. The capability is live for multiple programs and is being run directly by UNIVO Education rather than through a commerce media inte | mediabrief.com | 1 | Sep 4, 2026 |
| Vanguard | Finance | Australia | NAB and Vanguard in Australia (multi-advertiser pairings) | adthena.com | 1 | Aug 6, 2026 |
| Vodafone | Telecom | UK | Telcos are close behind in the UK, where giffgaff, Vodafone, and Sky all sit in the top six | adthena.com | 1 | Aug 6, 2026 |
| Volkswagen | Automotive | — | Within Topic Ad Share for Top 2 Advertisers: Auto: BMW USA 11.5% vs Volkswagen 10.8%. | evertune.ai | 1 | Aug 28, 2026 |
| Wiz | Software | — | Top first-seen advertisers in the last 30 days; Wiz appears with 69 appearances. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
| Wyndham Business | Travel | — | Listed with 16 placements (3.78%). | growbydata.com | 1 | Oct 19, 2026 |
| Zalando | Apparel | Europe | OpenAI Global Head of Ads named Zalando as a confirmed UK launch partner; Zalando director Alejandro Saucedo's team named as the UK launch partner. | digitalapplied.com | 1 | Jun 7, 2026 |
| Zapier | Software | — | “Some companies, like Zapier and the Wall Street Journal, dropped off entirely by the end of the reporting period.” | businessinsider.com | 1 | Sep 29, 2026 |
| ZoomInfo | Software | — | All-time top 15 dominated by ZoomInfo Technologies Inc with 2,622 placements. | chatgptadlibrary.com | 1 | Aug 4, 2026 |
Related: ChatGPT Ads benchmarks · ChatGPT Ads timeline
About this dataset
What it covers
Brands publicly reported as running ads in ChatGPT: launch partners, case studies, and advertisers observed by ad-tracking panels and journalists, with a category, market and the source that reported each one.
How it was built
Brand names were extracted from public reporting, then reviewed by hand. Agencies, ad-tech vendors and media outlets were removed, as were brands that were only recommended in ChatGPT answers rather than advertising. Name variants were merged.
Limitations
This is a list of advertisers named in public, not a census: it over-represents large, US and early advertisers. Market is filled in only where the source says where the ads ran.
Columns in chatgpt-ads-advertisers.csv
- brand
- Advertiser name
- category
- Industry, assigned by hand
- market
- Country or region where ads were reported, if stated
- evidence
- What the source says about the brand advertising
- sourceUrl / sourceDomain
- Most authoritative source reporting it
- firstReported
- Earliest publication date naming the brand
- sources
- Number of distinct domains reporting the brand
Questions
Which brands advertise on ChatGPT?
Launch-era advertisers included Target, Adobe, Expedia, Williams-Sonoma, Best Buy, Ford, Audible, Mazda, Albertsons and Mrs. Meyer's. By mid-2026 Booking Holdings, Intuit, Home Depot and L.L.Bean were among the largest by estimated spend.
How many advertisers use ChatGPT ads?
OpenAI said in October 2026 that more than 100,000 advertisers have run campaigns. Panel estimates earlier in the year counted about 300 active advertisers in April and over 820 in July.
What industries advertise most on ChatGPT?
Among brands named in public reporting, software, finance, retail, travel and insurance lead. These are considered purchases, where people ask ChatGPT to compare options before buying.
Analysis using this data
How to cite this data
This dataset is free to use, including commercially, under Creative Commons Attribution 4.0. The one rule is attribution:
- Credit the source as “Kuldeep Paul, kuldeep.cc” wherever you use a figure, chart or table from it.
- Link to this page (https://kuldeep.cc/data/chatgpt-ads/advertisers), not to the download file, so readers can check the source of every number.
- Include the date. These figures change; say “as of Oct 29, 2026” or link to the version you used.
- Mark changes. If you filter, recalculate or chart the data yourself, say so (“analysis based on data from…”).
- Cite the original source for single figures when you quote one reported number; it is linked in every row.
In running text: according to Kuldeep Paul's Brands advertising on ChatGPT (kuldeep.cc). More in the methodology.
Paul, K. (2026). Brands advertising on ChatGPT [Data set]. kuldeep.cc. https://kuldeep.cc/data/chatgpt-ads/advertisers
Paul, Kuldeep. "Brands advertising on ChatGPT." kuldeep.cc, 29 October 2026, https://kuldeep.cc/data/chatgpt-ads/advertisers.
Paul, Kuldeep. 2026. "Brands advertising on ChatGPT." Dataset. kuldeep.cc. Updated Oct 29, 2026. https://kuldeep.cc/data/chatgpt-ads/advertisers.
@misc{paul2026advertisers, author = {Paul, Kuldeep}, title = {Brands advertising on ChatGPT}, year = {2026}, howpublished = {\url{https://kuldeep.cc/data/chatgpt-ads/advertisers}}, note = {Dataset, CC BY 4.0, updated 2026-10-29} }
<a href="https://kuldeep.cc/data/chatgpt-ads/advertisers">Brands advertising on ChatGPT</a> (data: Kuldeep Paul, kuldeep.cc)