What this means for visibility
Agent-mode visits look like ordinary browser traffic, so they are hard to separate from human sessions in analytics.
AI browser · OpenAI
Uses ChatGPT's search stack (OAI-SearchBot index plus partners); Atlas has no separate index.
chatgpt.comAgent-mode visits look like ordinary browser traffic, so they are hard to separate from human sessions in analytics.
Uses ChatGPT's search stack (OAI-SearchBot index plus partners); Atlas has no separate index.
ChatGPT Atlas relies on OAI-SearchBot, ChatGPT-User. Agent-mode visits look like ordinary browser traffic, so they are hard to separate from human sessions in analytics.
Clicks from ChatGPT Atlas arrive with the referrer chatgpt.com. Citation links from the Atlas sidebar carry utm_source=chatgpt.com. Add it to an AI channel in GA4 using a source regex.
Inherits ChatGPT plan rules.
ChatGPT · Google AI Overviews · Google AI Mode · Gemini · Perplexity · Comet · Claude · Microsoft Copilot · Meta AI · Grok · DeepSeek · Le Chat · You.com · Brave Search (Ask Brave) · Kagi Assistant · DuckDuckGo (Duck.ai & Search Assist) · Amazon Rufus (retired)
This dataset is free to use, including commercially, under Creative Commons Attribution 4.0. The one rule is attribution:
In running text: according to Kuldeep Paul's ChatGPT Atlas — AI search engine reference (kuldeep.cc). More in the methodology.
Paul, K. (2026). ChatGPT Atlas — AI search engine reference [Data set]. kuldeep.cc. https://kuldeep.cc/data/ai-search/chatgpt-atlas
Paul, Kuldeep. "ChatGPT Atlas — AI search engine reference." kuldeep.cc, 29 October 2026, https://kuldeep.cc/data/ai-search/chatgpt-atlas.
Paul, Kuldeep. 2026. "ChatGPT Atlas — AI search engine reference." Dataset. kuldeep.cc. Updated Oct 29, 2026. https://kuldeep.cc/data/ai-search/chatgpt-atlas.
@misc{paul2026chatgptatlas, author = {Paul, Kuldeep}, title = {ChatGPT Atlas — AI search engine reference}, year = {2026}, howpublished = {\url{https://kuldeep.cc/data/ai-search/chatgpt-atlas}}, note = {Dataset, CC BY 4.0, updated 2026-10-29} }
<a href="https://kuldeep.cc/data/ai-search/chatgpt-atlas">ChatGPT Atlas — AI search engine reference</a> (data: Kuldeep Paul, kuldeep.cc)