Kuldeep Paul

AI assistant · Meta

Meta AI

Meta's own web index built by meta-webindexer, plus partner search results.

Compiled by · Updated Oct 29, 2026

Operator
Meta
Launched
Sep 27, 2023
Search index
Meta's own web index built by meta-webindexer, plus partner search results.Sources: ppc.land, searchenginejournal.com
Crawlers
meta-webindexer — blocked by 6.6% of top sitesMeta-ExternalAgent — blocked by 15.3% of top sitesMeta-ExternalFetcher — blocked by 8.4% of top sites
Referrer in analytics
meta.ai
UTM tagging
None added
Ads
Meta has said it plans to monetise Meta AI; no ads in answers as of October 2026.
Citations
Source links under answers inside WhatsApp, Instagram, Messenger and meta.ai.
Official docs
developers.facebook.com

What this means for visibility

Meta-ExternalAgent collects training data. Meta-ExternalFetcher fetches on a user's behalf and may bypass robots.txt.

Usage, as stated

As ofMetricValueStated bySource
May 2025Monthly users across Meta apps1 billionMark Zuckerbergorganikpi.com

Questions

What search engine does Meta AI use?

Meta's own web index built by meta-webindexer, plus partner search results.

Which crawlers does Meta AI use?

Meta AI relies on meta-webindexer, Meta-ExternalAgent, Meta-ExternalFetcher. Meta-ExternalAgent collects training data. Meta-ExternalFetcher fetches on a user's behalf and may bypass robots.txt.

How do I track Meta AI traffic in analytics?

Clicks from Meta AI arrive with the referrer meta.ai. Add it to an AI channel in GA4 using a source regex.

Does Meta AI show ads?

Meta has said it plans to monetise Meta AI; no ads in answers as of October 2026.

Analysis using this data

  1. The opt-out asymmetry: you can block the small AI engines, not the big oneThe AI surfaces with the most users are the ones publishers can't refuse and can't measure.

Other AI engines

ChatGPT · ChatGPT Atlas · Google AI Overviews · Google AI Mode · Gemini · Perplexity · Comet · Claude · Microsoft Copilot · Grok · DeepSeek · Le Chat · You.com · Brave Search (Ask Brave) · Kagi Assistant · DuckDuckGo (Duck.ai & Search Assist) · Amazon Rufus (retired)

How to cite this data

This dataset is free to use, including commercially, under Creative Commons Attribution 4.0. The one rule is attribution:

  1. Credit the source as “Kuldeep Paul, kuldeep.cc” wherever you use a figure, chart or table from it.
  2. Link to this page (https://kuldeep.cc/data/ai-search/meta-ai), not to the download file, so readers can check the source of every number.
  3. Include the date. These figures change; say “as of Oct 29, 2026” or link to the version you used.
  4. Mark changes. If you filter, recalculate or chart the data yourself, say so (“analysis based on data from…”).
  5. Cite the original source for single figures when you quote one reported number; it is linked in every row.

In running text: according to Kuldeep Paul's Meta AI — AI search engine reference (kuldeep.cc). More in the methodology.

APA

Paul, K. (2026). Meta AI — AI search engine reference [Data set]. kuldeep.cc. https://kuldeep.cc/data/ai-search/meta-ai

MLA

Paul, Kuldeep. "Meta AI — AI search engine reference." kuldeep.cc, 29 October 2026, https://kuldeep.cc/data/ai-search/meta-ai.

Chicago

Paul, Kuldeep. 2026. "Meta AI — AI search engine reference." Dataset. kuldeep.cc. Updated Oct 29, 2026. https://kuldeep.cc/data/ai-search/meta-ai.

BibTeX

@misc{paul2026metaai, author = {Paul, Kuldeep}, title = {Meta AI — AI search engine reference}, year = {2026}, howpublished = {\url{https://kuldeep.cc/data/ai-search/meta-ai}}, note = {Dataset, CC BY 4.0, updated 2026-10-29} }

HTML link

<a href="https://kuldeep.cc/data/ai-search/meta-ai">Meta AI — AI search engine reference</a> (data: Kuldeep Paul, kuldeep.cc)